College kids don't have a clothing problem. They have a logo problem.

A hoodie looks expensive for three reasons: weight, dropped shoulders, and how it sits at the hip. None of those require a Paris tag.

What people actually screenshot on TikTok is silhouette. Oversized. Heavy cotton. Clean black. No giant print screaming the brand.

If you're paying $200 for that, you're paying for a story someone else already told.

Pay for the cut. Skip the story.