Spent the last few months digging through TikTok Shop, AliExpress, and random dropship suppliers trying to figure out which "viral" products actually hold up once they're in your hands vs. which ones are just good editing.

A pattern I noticed: the products that actually go viral AND get reordered (not just bought once and returned) usually hit on 3 things — they solve a tiny daily annoyance, they look better in person than on camera, and they ship fast enough that the hype hasn't died by the time it arrives.

Most dropshippers get 1 out of 3. Cheap suppliers kill your shipping times, and slow shipping kills conversion even on a great product.

Started Nova Finds to fix that — curating only the products that pass all three tests, sourced for faster fulfillment instead of the standard 2-4 week AliExpress wait. First drop is the LED galaxy projector that's been all over For You pages — figured I'd start with something people already want and just make the actual experience of buying it not suck.

If you're building anything product-based, happy to swap notes on sourcing/supplier vetting.