Why most app growth playbooks fail (and what we do differently)
Most indie app developers treat marketing as a one-time launch event: post on Product Hunt, tweet a thread, maybe run a few ads for a week, then move on to building features. The problem is growth isn't a launch — it's a system.
We built Orbit after watching too many good apps die quietly because nobody was running the boring, repetitive marketing motions consistently: re-engagement pushes for dormant users, acquisition campaigns tuned to actual retention data, review prompts timed to happy moments in the user journey.
The apps that grow aren't the ones with the best one-time launch — they're the ones running always-on automated loops that compound every week. That's the whole thesis behind Orbit: automate the marketing grind so you can stay heads-down on product.
If you're building an app and marketing keeps falling to the bottom of your to-do list, that's exactly the problem we solve.
