Full-service UGC agency. We source and manage creators, align on style with you, and build content around current trends, delivering results...
North Miami, US
Created byProfile pictureHenri Lemaire
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Henri Lemaire Profile picture@orbitalmarketing·Sep 2

What I learned moving from managing vendors to running UGC campaigns

Spent years managing marketing departments (audio for commercials, Google Business/SEO) and running vendor ops for nightclubs. Just turned that experience into a UGC agency — Orbital UGC.


Biggest thing I learned in the first week of setting up a campaign: the real lever isn't finding creators, it's your review queue. Set your minimum payout threshold too low and you're manually reviewing hundreds of low-view submissions for pennies. Set it right (we run ~$6 minimum, meaning a video needs 2,000+ views before it even hits the queue) and you only spend review time on content that's already proving itself with real viewers.


If you're a brand sitting on ad budget and wondering whether UGC/clipping is worth testing — happy to talk through how we structure a first campaign. Comment or DM if you want to swap notes.