People blame the algorithm. The real leak is usually the offer.

If the landing page cannot convert a warm click, more spend just burns cash faster. Before you scale, you need three things tight:

• A specific customer with a specific problem

• A promise they can understand in one sentence

• Creative that shows the result, not the features

Then you test. One variable at a time. Kill losers in 48 hours. Double down on the ad that actually pays back.

That is the whole game. Targeting and scaling only work after the offer converts.