I've audited over 200 info product funnels. The same three mistakes show up in almost every single one.

1. Too many form fields. Every field you add drops completion rate by ~4%. Name + email + card. That's it. Collect everything else after they buy.

2. No urgency above the fold. If your checkout page looks the same today as it will next month, there's zero reason to buy now. Limited spots, a timer, a bonus that expires — pick one and put it where they can't miss it.

3. Weak guarantee placement. Most creators bury their money-back guarantee in tiny text at the bottom. Move it right next to the buy button. Make it bold. "30-day full refund, no questions." Watch your conversion rate jump 15-20%.

These three changes alone have added six figures in revenue for my clients.

If you're selling a course, coaching program, or digital product and your conversion rate is under 5%, something's broken. I do free audits — no pitch, just a screen-share where I show you exactly what to fix.