Most cold email agencies get paid whether meetings happen or not. That's backwards.

We run outbound acquisition for boutique recruiting/executive search firms and 3PL/freight logistics providers — two verticals where a single new mandate or shipper relationship is worth far more than a monthly agency fee. So we rebuilt our pricing around the only thing that actually matters to the client: a qualified prospect showing up to a real sales call.

Here's the model, called out plainly because most agencies bury it in a call:

• $0 monthly retainer

• $500 one-time Infrastructure Activation Fee (covers setup + hard infrastructure/tech costs — paid once, before we build anything)

• $250 per verified qualified held meeting — billed only after a meeting clears the SLA

A "billable meeting" isn't just a calendar event. It has to (1) match the agreed ICP, title, geography, and company criteria, (2) actually be attended, (3) run at least 10 minutes, and (4) not be a duplicate or previously-billed reschedule. No-shows and out-of-ICP bookings are $0. If nobody qualified sits down with you in a given week, you owe nothing beyond the activation fee.

Why per-meeting instead of per-lead or per-appointment-set? Because "appointment set" is a vanity metric agencies love to hide behind — it counts even if the prospect ghosts. Held and verified is the only number that lines up with what a sales team actually needs.

The tradeoff: we can't do this at scale for a huge roster. We're intentionally capping this stage at two recruiting firms and two logistics providers so targeting, copy, inbox management, and qualification stay founder-managed instead of handed off to a junior SDR pod.

If you're a US recruiting/executive search firm or 3PL/freight provider doing $1M+ with a sales team that can actually take calls — happy to talk shop even if the timing isn't right for a beta slot.