If you run an eCommerce store, there's a good chance 30-40% of your visitors are invisible.

Here's the problem: most browsers now block third-party cookies by default. Safari, Firefox, Brave — they all do it. Even Chrome is tightening up. That means Google Analytics is undercounting your traffic by a significant margin.

On top of that, GDPR consent banners kill another 20-30% of your data. When a visitor clicks "reject cookies," GA loses them completely. You're making business decisions on incomplete data.

What privacy-first analytics actually fixes:

• No cookies = no consent banners needed. You capture 100% of visits, not just the ones who clicked "accept."

• Lightweight script (< 1KB). Your store loads faster. Google's script is 45KB+. That's real money in lost conversions.

• One dashboard, not 47 reports. Visitors, sources, top pages, conversions. That's all most store owners actually need.

• GDPR/CCPA compliant by default. No DPAs to sign, no cookie policies to update, no legal headaches.

The privacy analytics movement isn't about ideology — it's about getting better, cleaner data while staying compliant.

I built PlausibleIo to help eCommerce store owners make this switch without the headache. Step-by-step guides for Shopify, WooCommerce, and Webflow. A community of store owners who've already migrated. Direct support when you get stuck.

If you're tired of guessing how many people actually visited your store today, this is for you.