Most Discord bot creators think their premium tier isn't selling because the price is wrong. Usually it's not the price — it's the gate.

Here's the quick diagnostic:

If your free tier already does everything a user needs 90% of the time, no price will convert them. You haven't built a reason to upgrade — you've built a complete free product.

The fix: gate on scale, not features

Instead of hiding entire features behind a paywall (which frustrates free users and tanks your server's growth), gate on the dimension that scales with value:

• Free: 1 auto-mod rule → Premium: unlimited rules

• Free: 7-day message history → Premium: unlimited history

• Free: 3 custom commands → Premium: unlimited commands

This way every free user still gets a fully working bot (keeps your server growing and your reviews high), but your power users — the ones actually running big communities — hit the ceiling naturally and upgrade without ever feeling nickel-and-dimed.

One more thing that moves the needle: a short trial, not a long one

A lot of devs default to a 7 or 14-day free trial "to be generous." Counterintuitively, a 1-day trial often converts better for tools like Discord bots — users get value almost immediately (bots are instant-gratification products), and a short trial creates urgency instead of letting people forget they signed up.

If you're building out a premium tier for your bot right now, this is worth testing before you touch your price at all.