Every February, over $23 billion gets wagered on Super Bowl props — the majority of it informally, through prop sheets and office pools.

Most of that money goes to operators who run amateurish, poorly designed sheets distributed through text messages and Venmo. No branding. No research. No system.

That is the opportunity.

Prop Sheet Playbook teaches you how to build a professional prop sheet operation from scratch — starting with the two highest-leverage props in the game:

The National Anthem

The anthem prop resolves before kickoff. Everyone knows what it is. And 58+ years of performance data gives a sharp operator a real edge in setting the line. We teach you exactly how to research the performer, set your own number, and frame the question for maximum engagement.

The Coin Toss

Mathematically a 50/50 event — but psychologically gold. Streak data, sequence analysis, and the right framing turn a simple heads/tails question into the most discussed moment before kickoff.

What is inside the course:

• Full prop sheet business model and economics

• National anthem research framework and historical data

• Coin toss streak analysis and sheet design

• Tiered pricing ($5-$50 entry model)

• Prize pool structure and take rate optimization

• Online distribution playbook (social, email, Reddit)

• The Snowball Model for recurring customers

• How to scale to $5K+/season

Membership: $158/week with a 1-day free trial.

Start the trial today and have a complete, publish-ready prop sheet system before the next Super Bowl.

Welcome to Prop Sheet Playbook — the only community built specifically for people who want to turn Super Bowl prop sheets into a real, recurring income stream.

Here is what you get with your membership:

The Full Course

All 6 chapters and 18 lessons are live. Start with Chapter 1 to build the foundation, then work through the National Anthem and Coin Toss modules — those two sections alone can sharpen your sheet enough to justify everything.

What We Cover

• The economics of a prop sheet operation (take rates, prize pools, blended margins)

• National Anthem angle: how to research, set your own line, and frame questions that drive engagement

• Coin Toss angle: streak data, sequence analysis, and how to build it into your sheet design

• Sheet design, tools, and the full operational stack

• Tiered pricing ($5-$50 entry model) and prize pool mechanics

• Distribution strategy — social, email, and paid acquisition

• The Snowball Model for building a recurring customer base

• Scaling to $5K+/season

How to Use This Community

Ask questions, share your sheet designs for feedback, and post your results after Super Bowl Sunday. The more you put in, the sharper your operation gets.

Let us get to work.