PulaIndex

Run paid surveys, interviews, and tasks with vetted participants across Southern Africa. Research with real people. Contact: admin@pulaindex...
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Kesego Mokgosi@kesegomokgosi·May 24

Why most surveys fail in Southern Africa (and how to fix it)

Most research projects targeting Southern African populations run into the same three problems:


1. Participant quality is a gamble.

You post on social media, get 500 responses, and 400 are bots or people clicking through randomly. No verification, no accountability.


2. Fair pay is an afterthought.

The standard $0.50/response rate set by global platforms doesn't account for local cost of living or the effort involved. Low pay = low-effort responses.


3. Demographics are a black box.

You need 25-34 year old professionals in Gaborone. You get a spreadsheet labeled "Southern Africa" with zero granularity.


We built PulaIndex to solve all three. Every participant is vetted. Minimum hourly rate is $6/hr. You target by real demographics and only pay for approved submissions.


If you're running research, usability tests, or interviews in Botswana, South Africa, Namibia, or anywhere in the region — and launch your first study today.