Google Analytics is free. It's also 13KB of JavaScript, requires cookie consent banners, makes your privacy policy a nightmare, and shows you 47 reports when you only need 5.

Here's what most website owners actually need to know:

• How many people visited today

• Where they came from

• Which pages they looked at

• What country/device they're on

• Whether they clicked the thing you wanted them to click

That's it. That's the whole list.

I built PureAnalytics around this idea. One script (2.5KB). One dashboard. Zero cookies. GDPR-compliant by default because we don't collect personal data in the first place.

No consent banners cluttering your site. No data being shipped to ad networks. No 6-hour certification course just to read a traffic report.

If you run a blog, small business site, or SaaS landing page — you probably don't need Google Analytics. You need something that respects your visitors and gives you the numbers without the noise.

That's what we built.

Google Analytics is free. It's also 13KB of JavaScript, requires cookie consent banners, makes your privacy policy a nightmare, and shows you 47 reports when you only need 5.

Here's what most website owners actually need to know:

• How many people visited today

• Where they came from

• Which pages they looked at

• What country/device they're on

• Whether they clicked the thing you wanted them to click

That's it. That's the whole list.

I built PureAnalytics around this idea. One script (2.5KB). One dashboard. Zero cookies. GDPR-compliant by default because we don't collect personal data in the first place.

No consent banners cluttering your site. No data being shipped to ad networks. No 6-hour certification course just to read a traffic report.

If you run a blog, small business site, or SaaS landing page — you probably don't need Google Analytics. You need something that respects your visitors and gives you the numbers without the noise.

That's what we built.