Most "cute plush" brands you see online are the same wholesale toy relabeled with a new logo. I wanted to build something different: a ragdoll-style plush — floppy limbs, an ultra-soft weighted body, no rigid stuffing — designed specifically for how toddlers actually hold and drag toys around all day.

A few things I learned building this from scratch:

1. Weight distribution matters more than softness. A plush that flops naturally in a kid's arms gets held onto longer than one that just feels soft on a shelf.

2. Parents don't buy toys, they buy peace of mind. Every material choice (seams, stuffing, fabric) has to survive a toddler's daily abuse and still pass safety checks.

3. The unboxing moment is the whole sale. If the first 10 seconds with the toy don't feel special, repeat purchases and gifting referrals dry up fast.

Just launched Purvi around this idea — a ragdoll plush built for kids ages 2-8, with a parents community built in so people can compare notes on their kids and the toys. If you're building a physical product brand, happy to swap notes on manufacturing or early distribution.