Clipper CPMs are a trap. The money is in running the campaign.
Most people in clipping are competing for $0.20–$6 per 1k views. That is labor. The operator who holds the brand relationship and the clipper bench makes the real money.
I built Rally because brands do not want 400 DMs from random clippers. They want one team that can brief, staff, QA, and report.
How we price it:
Retainer for the work (brief, staffing, reporting)
Media / clipper payouts billed separately so the client can turn volume up without renegotiating the seat
If you are a brand spending on TikTok / Reels / Shorts and you do not want to manage a farm, that is the product.
If you are a clipper looking for $1/1k gigs, this is not that. We will staff later. First we take paying clients.
