Most cold DMs get ignored. Here's why — and what to do instead.

The average agency owner sends the same copy-paste template to 50 people a day and wonders why their reply rate is under 2%. The problem isn't volume. It's relevance.

What kills cold outreach:

• Starting with "Hey, I came across your page..." (everyone says this)

• Pitching in the first message (nobody cares yet)

• Zero personalization (they can tell it's a template)

What actually works:

• Lead with something specific — reference their last post, a recent win, or something on their website

• Ask, don't pitch — "Are you currently running ads for your [specific product]?" beats "I help businesses 10x their revenue" every time

• Keep it under 3 sentences — respect their time and they'll respect yours

The agencies booking 10+ calls a week aren't writing better pitches. They're writing relevant pitches, faster.

That's exactly what we built ReachGenius to do — AI that reads your prospect's profile and writes outreach that sounds like you actually spent 10 minutes researching them. Except it takes 10 seconds.

If you're doing cold outreach and tired of the copy-paste grind, come check it out.