Ran the numbers on a handful of $10k-$100k/mo Shopify stores recently. The pattern is always the same:

~70% of support tickets fall into 3 buckets:

1. "Where's my order?" (WISMO)

2. "Can I return/exchange this?"

3. "Does this come in [size/color/variant]?"

None of these need a human. All of them currently get one — because most founders bolt a generic helpdesk on top of Shopify and still end up typing the same answers 40 times a day.

The real cost isn't the ticket volume. It's that founders answering their own support inbox at 11pm aren't doing the thing that actually grows the store — sourcing, marketing, product.

If you're a solo or small-team Shopify founder buried in your inbox: the fix isn't "hire support staff" at $10k-$100k/mo revenue — the margins usually aren't there yet. The fix is automating the repetitive 70% and only surfacing the tickets that actually need your judgment.

That's exactly the gap we built ReplyPilot AI to close — it plugs into your Shopify store and resolves WISMO/returns/product questions instantly in your brand voice, so your inbox only has the tickets that actually need you.

Curious what's eating the most time in other founders' inboxes here — drop it below.