Most people pick perfume the same way: walk into a store, spray 12 things on paper strips, get overwhelmed, and buy whatever the sales associate recommends.

Then it smells different on your skin. Or it fades in an hour. Or you realize you already own 3 that smell exactly like it.

The problem isn't your taste — it's that nobody taught you how fragrance actually works.

Here's a quick framework I use:

1. Learn the 3 layers. Every perfume has top notes (what you smell first — citrus, herbs), heart notes (the main character — florals, spices), and base notes (what lingers — woods, vanilla, musk). The top notes trick you at the counter. The base notes are what you actually live with.

2. Know your skin chemistry. Dry skin eats fragrance. Oily skin amplifies it. Your diet, medications, and even the weather change how a scent develops. That "perfect" perfume on your friend might smell completely different on you.

3. Stop blind buying. Before dropping $100+, get a sample. Wear it for a full day. See how it evolves through the dry-down. If you still love it at hour 6, that's the one.

I've been breaking down perfume notes and helping people build intentional fragrance collections. If you want to go deeper — scent families, layering techniques, budget-friendly alternatives to designer fragrances — that's exactly what I teach inside ScentClass.

Hey, welcome! So glad you're here.

Here's what you just unlocked:

🎓 Signature Scent Course — Start here. I'll walk you through perfume notes, scent families, and how to find fragrances that actually work with YOUR body chemistry. No more blind buys.

💬 Scent Community — Drop your questions, share your collection, or ask for recs. I'm in here daily.

📝 Updates & Tips — I post new scent breakdowns, seasonal picks, and insider tips here regularly.

Start with the course, introduce yourself in the chat, and let's find your signature scent.

— Blake