Email open rates have been declining for years. Meanwhile, SMS sits at 98% open rates with most messages read within 3 minutes.

If you're running an e-commerce store and not using SMS, you're leaving money on the table. Here's what actually works:

Abandoned cart recovery — A single well-timed text recovers 15-20% of abandoned carts. No fancy copywriting needed. Just "Hey, you left something behind" with a link.

Flash sale alerts — Email gets buried. A text lands immediately. Stores are doing 30%+ of flash sale revenue from SMS alone.

Post-purchase follow-up — Ask for reviews, share tracking info, offer a discount on the next order. SMS response rates are 5-8x email.

The key is keeping it simple, personal, and infrequent enough that people don't unsubscribe. 2-4 texts per month is the sweet spot.

We built Sendexa to make this dead simple — $0.01/SMS, no contracts, tiered plans so you only pay for what you use.