Chinese buyers and renters spent billions on overseas property last year. Most agents have zero strategy for reaching them.

Here's what's happening right now:

RedNote (Xiaohongshu) is the new property discovery platform for Chinese buyers and renters. It's where they research neighborhoods, compare prices, and find agents they trust — before they even land in your country. Over 300 million monthly active users, and property content is exploding on the platform.

Douyin (Chinese TikTok) drives massive reach. Short-form property tours, neighborhood guides, and market updates get millions of views. One well-crafted video can generate dozens of buyer and renter inquiries overnight.

TikTok bridges the gap. For Chinese buyers and renters already overseas, TikTok is where they consume content in both languages. It's the middle ground between Western and Chinese social media.

The agents winning these deals — both sales and rentals — aren't running Facebook ads and hoping. They're showing up where Chinese buyers and renters actually spend their time, with content that resonates culturally.

Most agents don't have the time, language skills, or platform knowledge to do this themselves. That's exactly what we built SG Home Direct for.

We handle everything — content creation, platform management, lead generation for both sales and rental deals — across RedNote, TikTok, and Douyin. You focus on closing.

I've audited hundreds of real estate ad accounts across Singapore. The pattern is almost always the same.

Agents throw money at Facebook and Google, get a flood of "leads" — and then wonder why nobody picks up the phone.

Here's what's actually going wrong:

1. Targeting is too broad. Running ads to "anyone interested in property in Singapore" is like fishing in the ocean with no bait. You need hyper-local targeting by district, property type, and buyer intent signals.

2. The landing page is an afterthought. Most agents send traffic to their agency homepage or a generic listing page. You need a dedicated capture page with one clear offer — a free valuation, an exclusive preview, a market report.

3. No follow-up system. A lead that isn't contacted within 5 minutes is basically dead. If you don't have automated SMS + WhatsApp follow-up the moment someone fills out your form, you're leaving deals on the table.

4. Creative fatigue. Running the same ad for 3 months. Your audience has seen it 47 times. Rotate creatives every 2 weeks minimum.

Fix these four things and you'll cut your cost per qualified lead in half. We've done it for dozens of agents.

If you're an agent spending on ads and not seeing ROI, we should talk.