Case study mindset: What $300 gets you in a Visual Overhaul
"$300 for a redesign — what does that actually include?"
Fair question. Let me walk you through exactly what a Visual Overhaul engagement looks like from start to finish, so there's zero ambiguity about the value.
---
Phase 1: The Audit
Before I touch a single pixel, I go through your existing app screen by screen. I'm looking at:
Visual hierarchy — Is it clear what's most important on each screen?
Spacing & rhythm — Does the layout feel intentional or accidental?
Color & contrast — Are you guiding the eye or creating noise?
Typography — Is your type system reinforcing your brand or fighting it?
Motion & transitions — Do interactions feel responsive and satisfying?
Emotional tone — Does the app feel like what it's supposed to be?
You get a written audit summary highlighting what's working, what's broken, and what has the highest ROI to fix. This alone is worth the price for most founders — it's the kind of honest, specific feedback you can't get from your dev team or your users.
---
Phase 2: The Moodboard & Direction
Based on the audit, I build a custom moodboard that establishes the visual direction for your overhaul. This isn't a Pinterest board of random inspiration — it's a curated design brief that includes:
Color palette recommendations with accessibility notes
Typography pairings that match your brand's personality
Reference UI patterns from best-in-class apps
Motion/animation style references
Overall aesthetic direction (e.g., "minimal brutalist" vs. "warm editorial" vs. "dark cinematic")
We align on direction before any screen redesign begins. No surprises.
---
Phase 3: Key Screen Redesigns
This is the core of the overhaul. I redesign your most critical screens — typically 3-5 screens depending on complexity — with full cinematic treatment:
Pixel-perfect layouts with intentional spacing systems
Custom component styling (buttons, cards, inputs, navigation)
Light/dark mode considerations where applicable
Responsive annotations if needed
Design files delivered in Figma, ready for your developer
These aren't mockups. These are production-grade designs your team can implement directly.
---
Phase 4: Motion & Animation Specs
Static designs only tell half the story. I provide detailed motion specifications for:
Screen transitions and navigation animations
Micro-interactions (button presses, toggles, loading states)
Scroll-based animations where they add value
Timing curves and duration recommendations
Your developer gets everything they need to bring the designs to life — not just what it looks like, but how it moves.
---
Phase 5: Deliverables & Handoff
At the end of the engagement, you walk away with:
✅ Written UI audit with prioritized recommendations
✅ Custom moodboard & approved design direction
✅ 3-5 redesigned key screens (Figma)
✅ Component style guide for consistency
✅ Motion & animation specification document
✅ 30-minute walkthrough call to review everything
---
Who This Is For
The Visual Overhaul is built for:
Founders who shipped an MVP that works but looks amateur
Dev teams that need design direction they can trust
Startups preparing for a fundraise or public launch and need to look the part
Anyone whose app works fine but doesn't feel premium
It's not for people who need a full app built from scratch (that's our MVP service). It's for people who have something real and need it to look real too.
---
The Bottom Line
$300 gets you a complete visual transformation of your app's most important screens — audited, directed, redesigned, and specced for motion. Most design agencies charge $3,000+ for less.
If your app deserves better than what it currently looks like, this is the most efficient path to getting there.
Interested? Check out the Visual Overhaul plan on our page, or drop a comment with any questions.
