I've built websites for dozens of small businesses and the same mistakes keep showing up.

The biggest one? Building a website for yourself instead of your customer.

Here's what I mean:

• Your homepage talks about your history instead of solving the visitor's problem

• No clear call-to-action above the fold

• Mobile experience is an afterthought (60%+ of your traffic is mobile)

• No social proof — no reviews, no testimonials, nothing that builds trust

• Page loads in 5+ seconds and you're bleeding visitors

What actually converts:

→ A headline that speaks to the customer's pain point

→ One clear action you want them to take (call, book, buy)

→ Fast loading, clean design, mobile-first

→ Reviews and trust signals front and center

I fix this for small businesses every day at SiteForge. If your website isn't bringing in customers, it's costing you money.

Happy to answer any questions about your site in the comments.