I've built and fixed 50+ small business websites. Here's the pattern I keep seeing:

The homepage has no clear call to action. Visitors land, scroll, leave. No phone number above the fold. No "Book Now" button. No direction. Your homepage has one job: tell people what you do and how to take the next step.

The site is slow on mobile. 60%+ of your traffic is on a phone. If your site takes more than 3 seconds to load, half your visitors are gone before they see anything. Compress your images, ditch the heavy animations, and test on a real phone.

There's no Google Business integration. For local businesses, this is the #1 traffic source. Your website should reinforce your Google listing, not compete with it.

The "About" page is an afterthought. People buy from people. A real photo of you, a paragraph about why you started, and a few client results will outperform stock photos every time.

Quick fix checklist:

• Put your phone number and main CTA above the fold

• Run PageSpeed Insights — aim for 90+ on mobile

• Connect Google Business Profile

• Add a real photo and 2-3 sentences about you

• Add one client testimonial on the homepage

Do these five things and you'll see more leads within a week.

If you want someone to handle all this for you on an ongoing basis — that's what SiteSmith does. $99/mo, no contracts, cancel anytime.