I've built dozens of e-commerce sites and the #1 problem I see isn't design — it's checkout friction.

Here's what kills conversion rates:

Too many steps. Every extra page between "Add to Cart" and "Order Confirmed" drops your conversion by 10-15%. The best stores do it in 2 clicks max.

No trust signals. If your checkout page doesn't show reviews, security badges, and a clear return policy, you're leaving money on the table.

Slow load times. If your product page takes more than 3 seconds to load on mobile, over half your visitors bounce. Period.

Forced account creation. Guest checkout should always be an option. Nobody wants to create an account to buy a $30 product.

I fix all of these at SiteSmith Pro. Custom e-commerce websites built specifically to convert browsers into buyers. If your current site isn't performing, let's talk.