Every podcast episode you record has 5-10 clips that could go viral on social media. But most podcasters just upload the full episode and move on.

Here's what I do for my clients:

• Pull the 3-5 most engaging moments from each episode

• Edit them into short-form vertical clips (Reels, TikTok, Shorts)

• Add captions, transitions, and hooks that stop the scroll

• Optimize aspect ratios and exports for every platform

If you're recording weekly and not repurposing, you're leaving growth on the table.