A practical operating system for lead generation — not a pile of tactics. You get the weekly calendar, capture setup, follow-up sequences, and tracking sheet used to run a predictable pipeline.

Who it’s for
Agents who are busy but not booked: posting, calling, and following up with no system tying it together.

What you get

• A weekly lead-gen calendar (content + outreach + follow-up)
• Lead capture checklist (profile, bio link, landing page, CRM fields)
• 14-day follow-up sequences for buyers and sellers
• Pipeline tracker (new, contacted, appointment, nurture, closed/lost)
• Channel playbooks: social, sphere, open houses, expireds, inbound

Why it matters
Leads die in the gap between “they inquired” and “you followed up.” This system closes that gap with a repeatable week.

What’s included

• Weekly time-block template (prospecting, content, appointments)
• Lead-source scorecard (what to double down on)
• 14-day SMS + email follow-up for buyers
• 14-day SMS + email follow-up for sellers
• Open-house conversion checklist
• Simple CRM field map (even if you only use a spreadsheet)
• Monthly review: conversations, appointments, listings, under contract

How it generates opportunities
You stop guessing what to do on Monday. You run the same high-leverage week, measure conversations — not vanity metrics — and fill the calendar with appointments.

Install the Lead Engine and run it this week.