Here's what I see over and over when I audit eCommerce stores:

The owner is still handling support tickets at midnight. Or they hired a VA who sends generic copy-paste replies and drives customers away.

The math is brutal:

• Average support ticket costs $6-12 to resolve in-house

• Bad support = 3x more chargebacks and returns

• 89% of customers switch to a competitor after one bad experience

The fix isn't "just hire someone." It's having systems — response templates that actually sound human, escalation workflows, and someone who understands your brand voice.

That's what we do at SupportFlow. We plug into your existing tools (Gorgias, Zendesk, Freshdesk, email — whatever you use) and handle everything from pre-sale questions to returns.

If your store does $10K+/month and you're spending more than 5 hours/week on support, we should talk.