Most small business owners make the same design mistakes on social media. Here's what I see constantly — and the fix for each:

1. Too much text on images

Your post isn't a flyer. Keep it to 5 words max on any graphic. Let the caption do the talking.

2. Inconsistent brand colors

Pick 3 colors and stick to them across every post. Your feed should look cohesive at a glance.

3. Low-contrast text

If someone has to squint, they're scrolling past. White text on light backgrounds is an instant skip.

4. No visual hierarchy

Every post needs ONE focal point — a headline, a product, or a face. If everything is the same size, nothing stands out.

5. Using random stock photos

Generic stock photos scream "I don't care." Use branded templates with your colors and swap in authentic photos.

The fastest fix? Start with templates that already have the right structure and just make them yours. That's exactly what I built Template Studio for.