Here's a stat that should change how you think about your product pages:

92% of consumers read online reviews and testimonials before making a purchase decision. Yet most e-commerce brands treat social proof as an afterthought — a few screenshots buried at the bottom of the page.

The brands winning right now are doing this differently:

1. They collect testimonials proactively. They don't wait for customers to leave reviews — they have automated flows that request video and text testimonials at the perfect moment (right after delivery, after a repeat purchase, after a support win).

2. They display them where buying decisions happen. Not on a separate "reviews" page nobody visits. Embedded directly on product pages, landing pages, and even in checkout flows.

3. They use AI to surface the right proof at the right time. A customer browsing running shoes should see testimonials about running shoes — not your entire review database.

We built Testimonial AI to make all of this dead simple for e-commerce brands. Collect text and video testimonials, embed beautiful widgets on any platform, and let AI match the right social proof to the right customer.

If your product pages don't have fresh, authentic testimonials front and center, you're leaving money on the table.