Ran static ads for e-commerce brands for a while now, and the pattern is always the same: teams blame the algorithm when CPMs creep up, but 9 times out of 10 it's the same 6 creatives that have been running for 2 months straight.

Meta and TikTok punish repetition. Once a creative's frequency climbs, your cost per result climbs with it — no targeting fix reverses that.

The fix isn't "make one great ad." It's volume + rotation: a steady pipeline of fresh static variations (different hooks, angles, offers) so you're never leaning on a handful of tired assets.

That's basically the whole thesis behind The Creative Batch — batches of 50 static ads at a time, delivered in 48 hours, so DTC brands always have fresh creative in the chamber instead of scrambling when performance dips.

If you're running paid ads and haven't refreshed creative in 3+ weeks, that's probably costing you more than your targeting ever will.