I've managed ad spend for real estate agents across multiple markets. Here are the 3 mistakes I see constantly:

1. Running "Just Listed" ads to cold traffic.

Nobody cares about your listing. They care about their dream home. Lead with lifestyle — "3-bedroom homes under $400K in [area]" converts 3-5x better.

2. Sending traffic to your website instead of a lead form.

Every extra click kills your conversion rate. Use native lead forms on Meta — they autofill and convert at 2-4x the rate of landing pages.

3. Not retargeting website visitors.

If someone visited your site and you're not running a retargeting campaign to them, you're leaving the easiest deals on the table. Set up a 30-day retargeting audience today.

These 3 changes alone can cut your cost per lead in half. If you want us to handle it for you — check out our Paid Ads Management product. We do the strategy, creative, and optimization so you can focus on closing.

— Jatin, The Olive Media