Been running clipping campaigns for Vampira.org (an AI companion chat app) and noticed a pattern in what works vs. what doesn't.

What flops: screen recordings with no hook, generic "try this AI" voiceovers, anything that feels like an ad in the first 2 seconds.

What works: framing it as a story, not a product. "I texted an AI for a week and here's what happened" outperforms "check out this app" every time. Curiosity + a character with personality beats a feature list every time.

The AI companion niche is exploding right now because the tech finally feels less robotic — chats that maintain continuity and distinct personalities give creators a genuinely new hook, not just "another ChatGPT wrapper."

If you're a short-form creator and want to test this out, we're paying per approved clip promoting Vampira — free to join, no experience required, just bring the hook.