Why 90% of 'premium' candy is lying to you
I spent 6 months visiting small-batch candy makers across the country. What I learned changed how I think about sweets forever.
Most "artisan" candy brands you see on shelves? They're made in the same 3 factories using the same synthetic flavors, then slapped with a fancy label and a 4x markup.
The real craft candy world is completely different:
Real fruit reductions instead of "natural flavors" (which are anything but natural)
Single-origin chocolate that actually tastes different depending on where the cacao was grown
No shelf-stable fillers — these candies are made in small batches because they're meant to be eaten fresh
That's why I started Velvet Bites. Every piece in our boxes comes from makers who do it the right way. No mass production. No synthetic shortcuts. Just candy that actually tastes like something.
If you've ever wondered why a $3 truffle from a local chocolatier hits different than a $30 box from a department store — now you know.
