After 1,300+ videos and 1.6 billion views, here's what I've learned about making comedy that actually connects:

1. The setup is everything. You have 2 seconds. If the viewer doesn't immediately recognize the situation, they scroll. The best sketches start with a moment everyone has lived — talking to your mom, lying about homework, pretending you're not hungry.

2. Exaggeration is the punchline. Real life is funny. But real life turned up to 200% is hilarious. "Mom, I'm going out with friends" becomes "Mom, I'm going to war." That gap between reality and absurdity — that's where the laugh lives.

3. Relatability beats production. I started with a phone and zero budget. The sketches that hit hardest aren't the ones with the best lighting — they're the ones where someone watches and says "bro that's literally my family."

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