Been designing for e-commerce brands for years now. These are the 3 mistakes I see on almost every store:

1. Your hero section is a slideshow

Carousels kill conversions. Nobody clicks past slide 1. Replace it with a single, punchy value prop + one clear CTA. Your bounce rate will drop.

2. Your product pages have no social proof above the fold

Reviews, trust badges, "X sold" — this stuff needs to be visible before the customer scrolls. If they have to hunt for proof that your product works, they'll leave.

3. Your mobile checkout has too many steps

Every extra field or page you add to checkout costs you ~7% of conversions. Aim for single-page checkout with auto-fill. If you're on Shopify, test Shop Pay — it cuts checkout time in half.

Fix these three and you'll see a measurable lift within a week. No redesign needed.

If you want a full site audit or a ground-up build, that's what we do at Webcraft Agency.