I've audited over 200 small business websites this year. The same 3 problems show up almost every time.

1. Your homepage says what you DO, not what you SOLVE.

"We are a full-service plumbing company" tells me nothing. "Burst pipe at 2am? We're there in 30 minutes" tells me everything. Lead with the problem you fix, not your job title.

2. Your site loads in 6+ seconds on mobile.

Half your visitors are gone before your hero image even loads. Compress your images, ditch the slider, and test your site on a real phone — not your desktop.

3. There's no clear next step.

Every single page should answer: "What do I want this person to do right now?" Book a call. Fill out a form. Send a text. If your CTA is buried under 4 paragraphs of filler, nobody's clicking it.

These aren't design problems — they're business problems. Fix them and you'll see the difference in your pipeline within a week.

I break down exactly how to fix each of these (with real before/after examples) inside WebPro School.