Most people lose money reselling Yeezys. Not because the market is bad — because they make these 3 mistakes:

1. Buying at retail without checking resale value first

Just because it's a Yeezy doesn't mean it flips. Some colorways sit at or below retail for months. Always check recent sales data before you cop.

2. Not authenticating before reselling

One fake pair slipping through kills your reputation forever. If you can't LC yourself, use a service. The $15 fee is worth not catching a fraud case.

3. Holding too long

Sneaker prices are volatile. That pair worth $400 today might be $280 in 3 weeks. Know when to hold and when to ship — timing is everything.

I teach all of this (and a lot more) inside WestKicks. If you're serious about building a real sneaker business, check it out.