I've watched hundreds of creators try to sell digital products. Templates, guides, presets, courses — you name it.

Most of them fail. Not because their product is bad, but because they make the same 3 mistakes:

1. They build for months before selling anything.

Your first product should take a weekend, not a quarter. Ship fast, get feedback, iterate. The creators making $10k/mo started with a $9 PDF.

2. They compete on features instead of positioning.

Nobody cares that your Notion template has 47 pages. They care that it saves them 5 hours a week. Sell the outcome, not the deliverable.

3. They treat pricing like a math problem.

Price is a signal. If your template costs $5, people assume it's worth $5. Charge what the outcome is worth to the buyer — not what you think the "effort" was worth.

The creators who win aren't more talented. They're faster, more specific, and better at framing what they sell.

That's what we help with at whoshop.