Most people overthink their first offer. They spend weeks on logos, months on a website, and never actually sell anything.

Here's the 3-step framework I use with every coaching client:

Step 1: Pick ONE problem you can solve.

Not a category. Not a niche. One specific, painful problem that someone would pay to fix today. "I'll help you write your first cold email sequence" beats "I do marketing consulting" every time.

Step 2: Package the solution as a deliverable.

A 1-hour call. A 5-day email course. A Loom video walkthrough. It doesn't matter what format — what matters is that someone gets a clear outcome.

Step 3: Set a price and send 10 DMs.

Not 100. Not 1,000. Just 10 people who have the problem you solve. Tell them what you do, what they get, and how much it costs. That's it.

The first offer doesn't need to be perfect. It needs to exist.

If you want the full playbook — frameworks, templates, and a community of people doing the same thing — that's exactly what we built YFO for.