There’s building an online business. Then there’s Brez Scales.
Brez, a.k.a @brezscales, is 20 years old and making $400,000 a month. No, that’s not a typo.
And don’t worry, this isn’t a story about meme coins, crypto, or trust funds.
This story is about making money when you’re young, online, and moving fast.
What started with zero experience and a Wi-Fi connection became a full-blown business in under a year. And now?
Brez represents a new wave of digital entrepreneurs who see the internet not just as a tool, but a vehicle.
One that crashes sometimes (we’ll get to the Lambos later), but still gets you further than a classroom ever could.
Let me explain.
Dropping out to tap into an online business
In late 2022, Brez was just another college student.
“I was in school for digital marketing, which is what I do for a living now, making the amount of money I do. So it’s like, why am I even going?”
Like a lot of young people, he didn’t know exactly what he wanted, but he was pretty sure it wasn’t four more years of lectures.
Supported by his parents, he made a bold move: dropping out with no backup plan.
“My plan B was not to forget my plan A. There was no safety net. If you don’t go all in on plan A, it’s do or die.”
Armed with a cracked phone, a Canva subscription, and a TikTok account, Brez started hustling.
His journey from zero to agency founder was quick, we gotta admit – but far from easy.
From grinding small gigs to juggling multiple client accounts, he turned one client into three, three into ten, and soon he wasn’t running a side hustle, he was running a full-fledged marketing agency.
“A year and a half ago, I was sitting in a college classroom. This wouldn’t have been doable without my team.”
He learned fast, failed faster, and kept pushing (even when ads flopped and clients left).
That’s how he went from student to scaling a $400K/month business before his 21st birthday.
Wait, what does Brez actually do?
Brez Scales. Sorry, I had to.
But yeah, he runs a marketing agency that helps brands increase sales with viral paid ads – mostly on TikTok and Meta.
Sometimes that’s UGC. Sometimes that’s high-production creative. But it always hits.
Brez is creating and running ads that feel native. They blend into feeds. They don’t feel like ads, they feel like entertainment. That’s the secret. Instead of trying to interrupt the scroll, he leans into it.
And his selling point is simple, but strong:
“I make you more than you pay me.”
It works: Brez has scaled multiple client brands from five to six figures a month. Now, his agency pulls in over $400K, all from the bedroom office of his Miami apartment.
And no, it didn’t happen overnight – though sh*t, it looks like it did.
Clients love it. They’re not paying for impressions. They’re paying for conversions. And Brez knows how to get them.
His first niche was clothing, but he’s extended into marketing for service-based businesses, scaling creators, and SaaS companies.
Behind the scenes, Brez’s agency is lean but lethal. He’s moved beyond solo freelancer mode to building a team of virtual assistants, content editors, and strategists, creating systems that let the agency scale without getting bogged down in busywork.
But there’s more to it than business metrics. Let’s talk about the (literal) crashouts.
Brez’s passion for cars and lifestyle isn’t just personal: it’s part of his brand DNA and marketing strategy.
He’s famously “brezzed” (aka crashed) several luxury cars, turning those stories into viral content and attention magnets.
What I’m saying is, the flashy lifestyle isn’t vanity; it’s a tool to build leverage.
“If a rented Lambo gets you a client that pays $10K/month, that’s ROI, not a flex.”
And as a result, his personal brand keeps growing alongside his business — building credibility, opportunity, and bankrolling his lifestyle.
Launching a coaching business on Whop
As Brez grew, people were growing curious. Who was this kid, why was he all over TikTok feeds, and how the f*ck was he making so much money?
People wanted to learn how he did it. So he built a mentorship community on Whop.
Inside, he shares his exact playbooks for finding clients, running ads, outsourcing creative, and hiring the right team. He’s teaching scalable marketing for businesses and brands at any stage.
But, there’s something Brez emphasizes: this isn’t a button you push. It’s a business. The mentorship gives you the tools, the tactics, and the shortcuts to get there faster.
But you still have to build it. Even over on Reddit, I found people singing praises for his mentorship:
“A week in, I’ve learned so much. I genuinely could make a living out of this if you work hard.” - @hbuxx
“Been in his mentorship for like a year, surpassed the $25K/month mark.” - @Capital-Mongoose-650
“Everything they said was delivered. You just have to put in the work. Most people won’t.” - @ImportantEggplant267
Why Whop?
Whop is built for internet hustlers. People who want to sell their expertise, grow a community, and scale something fast, without hiring a dev team or learning code.
There’s no gatekeeping. You don’t need 100K followers. You don’t need a Stripe account or Zapier flows. If you’ve got something valuable to teach or sell, you can start selling it today.
Plus, we’ve made it ridiculously simple to package your knowledge into a premium product.
Courses, tools, templates, communities: you can sell them all from one dashboard.
And our support? Fast, responsive, actually helpful – not to brag.
Oh, and if you’re crushing it? You get featured. You get eyeballs. You get traction.
Build your personal brand
We’re not just a sales platform; we’re a launchpad for personal brands. We let creators showcase their expertise and build credibility through meaningful interactions, not just flashy marketing. By hosting mentorships, courses, and communities on Whop, you create a direct line to your audience.
And this direct access lets you nurture relationships and deepen trust, turning followers into paying customers.
Our founder, Cam, summed it up best in a recent AMA:
the most important thing when starting an online business is building something people want to be a part of.
From there, you can start charging for access and raising value.
Grow a community
A mastermind group, a coaching circle, or a subscriber-only forum, Whop provides the tools to handle memberships, content access, and member communication, all in one place.
We remove the tech headaches that can stall community growth. We also support real-time updates and announcements via Forum posts and group chats, so your members always feel connected and valued.
Sell courses and info products
Launching and selling courses used to be complex, but we simplified it to a few clicks. Upload your content, set pricing, and manage enrollments effortlessly.
Plus, we support multiple course material formats (video modules, PDFs, digital templates, and more), so it’s easy to deliver fun, engaging learning experiences that give value and keep customers coming back.
Let’s get one thing straight: Internet money is real money
There’s a reason Brez hits. He doesn’t talk like a Fortune 500 CEO. He talks like someone you’d see on your FYP. Someone who was on your FYP.
And his brand? Unhinged. Chaotic. Lowkey, aspirational. He’s crashed luxury cars. Literally, he’s so notorious for wrecking rentals that ‘brezzing’ a car has become a verb within the online car community.
His Lambo Aventador was crashed. His G-Wagon was towed. His Beamer was banged up 3 hours after buying.
Brez documents it all.
But here’s why it works: he doesn’t pretend that flashy cars are the goal. He’s open about the fact that the cars, the chains, the views?
That’s all marketing. It pulls attention. And he turns that attention into clients, into mentorships, into money.
Because that’s the formula: attention + product = business, and that’s what Whop makes possible.
Brez is part of a new generation of entrepreneurs who don’t fake the lifestyle after success; instead, they weaponize the lifestyle to build it. The Lambo isn’t just for show. It’s content. It’s a hook. It’s a lead magnet.
The point isn’t to buy a luxury car, necessarily. It’s to build leverage.
And in 2025, internet leverage > everything else.
Lessons from a 20-year-old self-made millionaire
So what can you learn from a 20-year-old who dropped out and now makes nearly half a mil a month?
- Start with a service: Brez didn’t try to build an app or sell a course from day one. He found a skill (running ads) and sold it to people who needed it.
- Learn in public: Brez documented everything: the wins, the losses, the Lambo crashes. And people followed.
- Attention is currency: The cars, the lifestyle, the edits – they weren’t just flexes. They were a strategy.
- Monetize your knowledge: Once he proved he could do it, he built a digital product around it. That’s where Whop came in.
- Scale with systems: Brez doesn’t do all the work himself. He built a team, outsourced smart, and focused on growth.
“A year and a half ago bro, I was sitting in a college classroom, so it wouldn't be doable without my team.”
- Sell fast. Iterate faster: Brez didn’t wait until things were perfect. He launched, tested, refined, and scaled.
And maybe the biggest one?
- Use what you’ve got: A cracked iPhone. Canva. Free TikTok. That’s what he started with.
Build your own internet business with Whop and make f*ck you money
You don’t need a Lambo. You don’t need a course. You don’t even need a college degree. You just need to start.
The internet has made it possible for anyone (literally anyone) to build a business around what they know. That’s what Brez did. That’s what thousands of other sellers on Whop are doing.
Start with what you know. Package it. Post about it. Sell it. Improve it. Repeat.
There’s never been a better time to be young and ambitious. The internet doesn’t care about your GPA, your resume, or your references. It rewards people who take action.
You’re not just a consumer. You can be a creator. A seller. A business owner. And you can do it all with Whop.
It’s the fastest way to start making internet money (real money, big money) from what you know.
Brez did it with no experience, no safety net, and no special connections. He just took action, stayed consistent, and figured it out as he went.
If you're reading this, you already have what you need: a skill, an idea, or a niche. Whop gives you the rest. Sign up today and start selling.
