70+ Canva statistics for 2025

In 2013, Melanie Perkins, Cliff Obrecht, and Cameron Adams founded Canva to help make graphic design accessible to everyone. Today, over ​​38.5 million designs are created on Canva daily, reflecting its growing popularity as an all-in-one visual communication platform. 

With the rise of the visual economy, understanding all Canva has to offer is the edge you need to amplify your creative efforts. That’s why we’ve compiled over 70 Canva statistics you need to know for 2025.

Keep reading to discover key insights related to the online design platform’s growth, features, usage and more.

Canva is an online design and visual communication platform created to make graphic design accessible to individuals, organizations, and teams of all sizes. 

Over the years, the platform’s key use cases have evolved to include:

• Content creation
• Visual communication
• Brand management
• Team collaboration
• Asset management
• Brainstorming and workshops
• Productivity and workflows
• Branded team templates

Canva’s timeline

• 2013: After raising $3 million in seed funding, Canva was officially launched in August by founders Melanie Perkins, Cliff Obrecht, and Cameron Adams to a waiting list of over 50,000 people¹.
• 2014: In addition to opening its first location outside of Australia, Canva launched a design marketplace for pro designers and an iPad app².
• 2015: Canva launched Canva for Work (Canva Pro) bringing design capabilities to professionals in over 200,000 companies³. 
• 2016: Canva launched a much anticipated iPhone app. The Canva team also grew to 100 people across Sydney and Manila. In addition, Canva launched Canva in Spanish as its first language other than English.
• 2017: The company hit its first year of profitability. Additionally, Canva launched Canva Print. Animations, functionality in 100 languages, and an Android app were also introduced that year..
• 2018: Canva launched Canva Presentations. The company made its first acquisition deal with Zeetings, a leading presentations product. Additionally, Canva launched in China.
• 2019: Canva launched Canva Enterprise, Canva Apps and Canva for Education. The company acquired stock photo sites Pexels and Pixabay, to bring over 1 million free images to the platform.
• 2020: Canva opened its first US office in Austin, Texas. The company launched Canva Video and Desktop App and was also recognized as one of the world’s top cloud computing companies.
• 2021: Canva acquired leading mockup creator Smartmockups (now known as Mockups) and visual AI platform Kaleido. The company changed its logo and branding to reflect its evolution. It also became the first Australian company to sign the Climate Pledge and commit to reaching net-zero carbon by 2040.
• 2022: Canva hosted Canva Create, its first global event. There, the company launched its Visual Suite including Docs, Website, and Whiteboards. Canva also acquired Flourish, a data visualization platform.
• 2023: Canva launched AI Magic Studio and Canva for Campus, a paid subscription for colleges and universities⁴. The company also opened offices in London, and Melbourne, bringing its total to 8 campuses globally. 
• 2024: Canva introduced Canva Enterprise. The company also acquired Leonardo.AI, a generative AI platform, and Affinity (Serif), a design tools maker. Additionally, more than 1.7 million people listed Canva as a core skill on their LinkedIn profile, a significant 80% increase year-over-year.

Canva company statistics

As of 2024, Canva served 190 countries and was available in over 100 languages⁵.

This represents a 6% increase from 2015 when Canva was available in 179 countries. It also means that the app is used by 97% of countries in the world.

At the end of 2024, Canva had over 5,000 employees or ‘Canvanauts’ in eight countries⁶.

This represented a 150% increase from 2000 employees in 2021 and a massive step up of over 1,000% from 2013 when the company had a team of just five employees. 

The company’s key employee growth milestones were as follows:

• In 2015, Canva’s employee count increased by 900% to 50 and doubled to 100 in 2016.
• By 2019, Canva employees had grown fivefold to over 500.
• The number of employees crossed the 1000 mark in 2020. 
• In 2022, Canva reported that it had grown its team by 3.2x to over 3200 people.
• In 2023, over 1128 employees joined Canva, pushing the employee count to 4000. 

According to Glassdoor, 83% of Canva employees stated they would recommend the company to a friend in 2024⁷. 

Additionally, Canva CEO and co-founder Melanie Perkins had an 82% approval rate.

Over 358,000 people applied to join Canva in 2024. This was the equivalent of 1000 or more job applications per day.

In addition, 50% of job seekers interviewed by Canva rated their interview experience as positive.

As of 2024, Canva had a customer satisfaction (CSAT) score of 89% and a customer loyalty score of 83%⁸.

The company also had a Net promoter score (NPS) of 59% (NPS tracks whether Canva’s customers would recommend the product based on a scale of -100 to 100).

As of October 2024, Canva had a valuation of $32 billion, up 23% from $26 billion earlier in the year⁹.

Overall, since 2015, Canva’s valuation has increased by 19,273%. 

• Canva was valued at $165 million in 2015, and in 2016 this increased by 182% to $465 million¹⁰.
• In 2018, Canva hit unicorn status with a valuation of over $1 billion. 2019 saw the company’s valuation increase by 150% to $2.5 billion¹¹.
• In 2021, Canva’s valuation hit a peak of $40 billion¹², up 568% from $6 billion in 2020.

In 2024, Canva raised over $2 billion in funding¹³. 

In total, since its founding, Canva has raised $3.25 billion over 19 funding rounds¹⁴. 

Notably :

• In 2015, Canva raised $15 million in a Series A funding round led by Blackbird Ventures and Matrix Partners.
• In 2018, Canva raised $40 million from investors including Sequoia China, making it one of Australia’s first unicorn companies.
• In 2020, Canva raised $60 million from investors such as Bond and General Catalyst.
• In 2021, Canva raised a total of $271 million, tripling its valuation to become one of the world’s most valuable private companies.

Between 2018 and 2024, Canva made 9 strategic acquisitions for undisclosed amounts. This includes:

• Zeetings in 2018 
• Pexels in 2019 
• Pixabay in 2019 
• Kaleido in 2021
• Smartmockups in 2021
• Flourish in 2022 
• SlidesCarnival in 2023
• Affinity in 2024
• Leonardo.AI in 2024

As of December 2024, Canva was part of the Pledge 1% movement, ensuring its profits, products, equity and time directly contributed to initiatives for good¹⁵.

Additionally, around 30% of Canva’s total equity was pledged to good causes.

That said, Canva has donated over $1 billion worth of product through Canva for Education and Canva for Nonprofits.

This represented a 233% increase from the $300 million donated in 2020.

Canva industry statistics

The global graphic design software market was valued at over $8.4 billion in 2024¹⁶.

Driven by AI and other cloud-based solutions, the industry is expected to grow at a CAGR of 9.8% and exceed $13.9 billion in 2030.

In December 2024, Canva had a 13% share in the Graphic design software market¹⁷.

This placed Canva in fourth place behind Adobe Photoshop (41%), InDesign (39%) and Illustrator (18%).

Other competitors included:

• SketchUp - 4%
• Cinema 4D - 2%
• Adobe Lightroom - 1%

In the creative software market, which was estimated to be worth $15.4 billion in 2024, Canva had a market share of 4%¹⁸.

With a market share of 70%, Adobe still dominates the market.

Canva had a 46% market share in the presentation market in 2024¹⁹. 

Canva competed with over 36 tools in the category. Top competitors included Microsoft Powerpoint with a 23% share, Scribd with 10% and Prezi with 5%.

At 23%, Canva’s largest customers in the presentation market in 2024 were in the Education sector, followed by Marketing at 20%.

This was followed by Digital Marketing and Social Media at 15% and 14% respectively.

By country, 65% of Canva customers in the presentation category were in the US.

This was followed by the UK at 9% and Canada at 6%.

In the Office productivity category, Canva had a 0.02% market share²⁰.

The largest customers in this category included Higher Education (10%), Marketing and Advertising (6%), and Nonprofits (6%). In terms of size, 47% of small, 31% of medium-sized, and 21% of large companies made use of Canva.

Canva revenue statistics

Canva generates its revenue through subscription fees via its freemium model, along with in-app purchases, print services, partnerships and advertising²¹. 

As of December 2024, the platform’s subscription plans included:

• Canva Free:$0 per year for one person.
• Canva Pro:$120 per year for one person.
• Canva Teams:$100 per year per person for a minimum of 3 people ($300).
• Canva Enterprise: Tailored/solution dependent.

In 2024, Canva hit $2.7 billion in revenue, up 35% from $2 billion in 2023²².

Canva’s greatest jump in revenue occurred between 2016 and 2017, when the platform’s revenue increased 1,264% from $4.4 million to $60 million.

The second largest increase occurred in 2019 and 2020 when the platform’s revenue increased by 376%.

Canva’s revenue surged from $105 million to $500 million over the one-year period.

In 2021, Canva’s revenue crossed the $1 billion revenue mark²³.

Over the next three years, the company’s revenue almost tripled.

Canva’s mobile app generated $25 million in revenue in November 2024.

iOS downloads accounted for 80% at $20 million, while Android app downloads accounted for 20% or 5 million.

Meanwhile, in January 2024, the Canva app generated more than $8.7 million in the US alone²⁴, placing it ahead of apps such as:

• Facetune - $4.8 million
• Remini AI - $3.3 million
• Picsart AI - $2.6 million
• Lightroom - $1.6 million

In September 2024, Canva announced price hikes of up to 300% citing increased AI and software development costs²⁵.

However, following widespread backlash, Canva abandoned the plan to increase its five-person annual Canva Teams pricing from $120 to $500, weeks later.

Canva user statistics

Canva hit a new milestone of 220 million monthly active users in November 2024, up a staggering 439,900% from 50,000 users in 2013.

In 2022, Canva crossed the 100 million user mark²⁶. This was an increase of 150% from 40 million users in 2020 and a 900% increase from 10 million users in 2018.

Between 2014 and 2015, Canva had the largest jump in user growth at 1,400%.

That year, Canva’s user base grew from 100,000 to 1,5 million.

As of November 2024, female users accounted for 54% of Canva's users²⁷.

Meanwhile, male users accounted for 46%.

With a 30% audience share as of November 2024, those ages 25-34 made up the majority of Canva's users.

This was followed by users ages:

• 18-24 at 22%
• 35-44 at 20% 
• 45-54 at 13%
• 55-64 at 9%
• 65+ at 5%

Based on the age distribution above, Millennials (ages 27-42 in 2024) were Canva’s largest user group, followed by Gen Z (ages 12-27 in 2024). 

At the end of 2024, Canva for Education had more than 85 million users.

This represented a 42% increase from 2023 when Canva for Education had over 60 million users and a 240% increase from 2022, when it had 25 million users.

With over 100,000 education and lesson templates as well as 10 AI tools, Canva For Education was 100% free for all K-12 teachers, students, schools, districts, campuses, ministries, and school systems as of 2024. 

In December 2024, Canva for Nonprofits supported over 700,000 nonprofits in making meaningful change in their communities.

This was 40% up from 2023 when the platform had over 500,000 nonprofits²⁸ and a significant 1844% increase from 36,000 nonprofits in 2019.

As of 2024, Canva had over 1.9 million unique nonprofit users.

This was up a staggering 5,252% from over 35,500 unique nonprofit users in 2019.

Canva teams statistics 

In May 2024, Canva launched Canva Enterprise, a subscription offering designed to empower large organizations. 

• In 2023 alone, Canva nearly doubled the number of enterprise team users to 135,000.
• In 2022, over 25,000 nonprofit organizations used Canva for Teams.

At the end of 2024, 95% of Fortune 500 companies used Canva.

This was up from 90% of Fortune 500 companies at the beginning of the year and up a notable 138% from 2015 when 40% of Fortune 500 companies used Canva.

As of 2024, Canva reported that Canva Teams customer benefits included:

• 90% reduced production time.
• 90% faster turnaround time.
• 50% design saving costs.
• 30% less external design workload.

In 2021, over 500,000 teams globally used the platform in some capacity, up 271% from over 35,000 teams in 2015²⁹. 

Additionally, in 2024, Canva reported that more than 130,000 teams, or 26% of companies had more than 1,000 employees using Canva Teams.

In 2023, Canva commissioned a Forrester Consulting Total Economic Impact (TEI) study of Canva for Teams³⁰. Based on the interviews conducted, Forrester created a representative composite B2C company with the following characteristics: headquartered in North America, annual revenue of $5 billion, 15,000 employees, and 250 users on a Canva Teams subscription. 

The findings, which were meant to serve as a guideline of the potential time and money-saving benefits of Canva for large organizations, were:

• Canva for teams resulted in a 26% increase in employee productivity.
• The organization realized benefits of $1.7 million over 3 years versus costs of $309,000. This added up to a net present value of $1.4 million and an ROI of 438%
• Increased employee efficiency was valued at $816,000, avoided hires were valued at $435,000 and agency cost savings were valued at $412,100.
• Canva for Teams saved the organization 6,500 hours in the first year, 7,645 in the second year, and 8,216 in the third year.

Canva usage statistics

Between September and November 2024, total visits to Canva exceeded 2.3 billion.

In November alone, Canva had 791.8 million visits, up 1.2% from October. Additionally, 158.6 million of these visits, or 20% were from unique visitors.

With a 21% traffic share globally, Canva ranked 1st in the Graphics Multimedia and Web Design category.

• In the US, Canva was also in the top 100 most visited websites at #87.
• Globally, Canva was in the top 50 most visited websites at #34.

Desktop traffic accounted for 86% of all visits to Canva.

Meanwhile, mobile visits accounted for 14%.

Canva’s website had a bounce rate of 29%.

Additionally, visitors to the website visited 6.7 pages on average.They also had an average visit duration of 8 minutes per session.

At 13.27%, the US sent the most traffic to Canva’s website between September and November 2024.

This represented a 5.5% drop from the previous three-month period. 

At 10.9%, Brazil sent the second most traffic to Canva over the same period.

Indonesia was next in line with a traffic share of 6.1%, followed by Mexico (5.9%) and India (5.5%).

Between September and November 2024, the marketing channel responsible for the most traffic to Canva was Direct traffic (70%).

This was followed by organic search at 25.4%.

Over the same period, Canva's top referring website was Microsoft Teams at 8.13%.

This was followed by:

• ChatGPT, up 41% from the previous 3-month period.
• Linktree, down 3% from the previous 3-month period.

In terms of Social media referrals, YouTube led the charge at 31%. Facebook (26%) and WhatsApp (14%) followed in second and third place.

Canva's top referring industry was Education with a traffic share of 18%. This was closely followed by the Programming and Developer Software industry with a 17% traffic share.

Between 2023 and 2024, there was a 20% increase in entertainment organizations actively using Canva. 

The number of designs they published increased by more than 80%. Meanwhile, the US news community used canvas newsroom templates 70,000 times each month in 2024.

Canva mobile app downloads in November 2024 amounted to 17 million. 

Downloads to Android devices accounted for the majority of downloads at 10 million or 59% of total downloads, while iOS downloads accounted for 6 million or 35% of the total.

Canva design statistics 

In 2024, over 30 billion designs were created, equating to 38.5 million designs created per day. 

Year-over-year, designs created on Canva increased by 50% from 20 billion. Overall in the ten-year period between 2014 and 2024, designs created increased by a remarkable 16,665% or 166x.

In 2024 alone, 3.8 billion or 13% of all Canva designs were created in the US.

Canva also reported that as of May 2024, 1.85 billion presentations were created, a whopping 310,404% increase from 596,000 in 2015. 

Compared to 2015, when 1 million posts or an average of 6,593 designs per Canva users were created, in 2024:

• 1.2 billion videos were created.
• 190 billion whiteboards were created.
• 375 million docs were created.
• 89 million websites were created.

In October 2022, 15 billion designs, or an average of 200 designs were created every second on Canva.

This represented a 114% growth rate from 2021 when 7 billion or 120 new designs per second were created on Canva.

Canva designs first crossed the 1 billion mark in 2018. 

This was a 100% increase from 500 million designs in 2017, and a 1900% surge from 50 million or 3.2 million designs per month or two designs every second in 2015.

A year after its launch, 1.8 million designs were created on Canva.

By 2015, this had increased by 64% to 2.95 million designs, or more than 1 design every second. 

As of December 2024, Canva had over 800,000 templates along with 100 million photos, videos, sounds, fonts, stickers, and illustrations in its library³¹.

Throughout 2024, Canva added over 700,000 templates for languages other than English. This included 537,000 bespoke templates and 2.3 million local elements. 

Meanwhile, in 2023, Canva worked with Warner Music and Merlin to bring over 500,000 popular music tracks to Canva.

Canva AI statistics 

In October 2023, Canva launched Magic Studio to empower 99% of the world without complex design skills³².

A 2023 Canva study³³ further revealed that platforms like Canva’s Magic Studio which consolidate a suite of Gen AI tools into one simple, easy-to-use interface helped build confidence among professionals who needed to create more content without advanced design skills.

That same year, Canva pledged $200 million in competitive content and AI royalties to its creator community for 3 years.

In December 2024, Canva reported that its AI tools had been used over 10 billion times.

This represented a 150% increase from 2023 when these tools were used over 4 billion times. 

According to Canva data released In May 2024, 12.4 billion words had been written with Magic Write.

This was up 313% from 2023 when users generated over 3 billion words with MagicWrite.

Additionally, over 3.3 billion backgrounds were removed with Background Remover in 2024.

This was up 65% from 2023 when users removed over 2 billion backgrounds.

Further, over 1.4 billion images were generated with Magic Media in 2024.

This represented a notable 273% increase from 2023 when Canva users generated over 375 million users.

In 2023, Canva’s AI-powered Translate tool recorded over 1.6 million translations.

While the tool, launched in March 2023, can translate text in Canva designs into 134 languages, Spanish was the top language translated as of December 2024.

Canva creator statistics

Through Canva Creators, Canva provides graphic designers, photographers, illustrators, artists, and teachers a platform to share their work and earn royalties. The three types of Canva creators include:

• Template creators
• Element creators 
• Education Specialty creators

According to Canva, the royalty pool is calculated monthly and increases with the company’s subscription revenues³⁴. Canva also states that exact royalty amounts are confidential business information. 

As of December 2024, Canva creators made an estimated $69,369 per year or $33 per hour³⁵.

In 2023, estimates suggested that Canva creators could make anywhere between $1,000 and $10,000 per month by dedicating anywhere from 3 to 84 hours per week³⁶.

Make money with Canva and Whop

If you're creating digital products with Canva then you can make money with Whop.

Whop is a social commerce platform made by creators, for creators. With Whop, you make your own whop (your internet hub) and sell any kind of digital product you like.

Let's say you're using Canva to create ebooks - you can sell these with Whop.

What about templates? Well, you can sell those too, as well as online courses.

Plus, if you're a pro at Canva, you can even sell access to Canva education. For example, make a tutorial teaching others how to use Canva, or sell access to a Canva creator community where you teach members how to make the most of Canva.

Whatever you make with Canva, you can monetize it with Whop. Sell your templates, ebooks, courses, and even community access. Whop takes care of fulfilment and payment processing so you can focus on making money.

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