What does a $10M digital product look like? (Iman Gadzhi case study)

What does a digital product that makes $10M actually look like?

Peek inside Iman Gadzhi’s digital product and you’ll see it isn’t just another PDF, course, or Notion doc.

Iman became the goat of info because he understands people want transformation… and the best way to deliver a transformation isn’t through checklists and templates.

Instead, Iman built an entire ecosystem: AI tools, resources, coaching, community, and gamification. All delivered through one platform: Whop.

Here’s how Iman Gadzhi used Whop to build his $10M digital product, Monetise:

The value stack: What’s inside Iman’s digital product?

Monetise is Iman’s latest offer, designed to help people make money online by building and selling digital products.

Everything in this product is built to guide members through the transformation from beginner to successful digital product entrepreneur. Iman stacks features and benefits to systematically destroy every excuse for not starting a digital product business:

Digital product formula: Step-by-step training showing Iman's exact 4-step system for building products without expertise
Synthesise AI: AI tool that finds profitable niches and builds your entire digital product for you
Ghostwriter OS: AI copywriter that creates all your sales pages, emails, and marketing materials
Monetise private community: Access to chat groups with 6,000+ members, including proven 6 and 7-figure digital product creators
Daily coaching calls: Live sessions covering copywriting, design, sales, and scaling strategies
Monetise Mania competition: 90-day contest with $250K in prizes, including a McLaren and exclusive masterminds
$15K Revenue Guarantee: Personal coaching until you hit $15,000 in sales, no conditions attached

All of these features are instantly accessible to members when they join Iman’s whop.

This article breaks down exactly how he's set all this up in Whop so you can replicate it for your own digital product.

But first, let’s break down how Iman gets new members moving fast…

Onboarding: How Iman sets members up for success

When someone joins Monetise, Iman knows that their energy is highest in that first moment.

His onboarding is built to strike while the iron’s hot, turning that excitement into fast action before distraction or procrastination creeps in.

Here’s what happens right after you join:

1. A personal DM from Iman

Every new member gets a welcome DM from Iman. It’s automated but personal - congratulating them and pointing to their next step.

Set it up yourself

In your Dashboard, go to Marketing > Automated Messages. Under User Joined, click Enable automation and write your welcome note. You can include links (e.g. to your roadmap or premium offer)

The User joined part of the Automated Messages setting on Whop

2. Welcome video

Hop into the announcements channel and you'll find a pinned welcome video from Iman that does 3 things perfectly:

Gets you pumped about the opportunity
Creates urgency to start now
Gives a step-by-step roadmap so members know exactly where to begin learning, join coaching calls, and start engaging with the community

Set it up yourself

First, add the Forum app, create a post with your video, and then pin it. Rename the app to something appropriate, like ‘Announcements’ or ‘Welcome’.

3. Onboarding questionnaire

In the same pinned announcement post, Iman asks members to complete a quick questionnaire. It’s a galaxy brain strategy designed to do a few things:

Help new members clarify their goals and pain points, fueling motivation and action
Collect insights that will be used for future messaging and marketing campaigns
Identify the members who might be a fit for a higher-ticket offer

Combined, these onboarding steps leave no room for confusion. Members should know exactly what their next steps are to begin their transformation.

How Iman provides resources, tools, and learning materials

Let’s break down how Iman uses Whop’s features to deliver his course, coaching calls, and AI tools - so you can see exactly how it’s set up.

1. Courses: “The Digital Product Formula”

Iman’s step-by-step course teaches members his system for building and selling digital products. The course is made up of 6 chapters, 33 lessons, and hours of material to help people methodically launch their own digital product.

How Iman sets it up on Whop:

Iman added the Courses app to his whop
Inside, he uploaded video lessons and accompanying course materials to create a comprehensive learning experience

Set it up yourself

In the App Store, add the Courses app to your whop. Inside the app, click Configure Courses and then click Create your course now to add your course material. Rename the app so it’s the appropriate name for your course.

2. Daily live coaching calls

Members get access to 8 coaching calls every week, each lasting 1 hour.

Members can join coaching calls covering specific topics like copywriting, digital products, sales, design, media buying, and more - and ask their questions during the session. They can choose the calls that are most relevant to where they are right now.

All coaching calls are recorded and uploaded to the Monetise whop for members to access at any time.

How Iman sets it up on Whop:

Iman uses the Events app to schedule and manage his live sessions
Each session is labeled by topic so members can easily see what’s available and book their slot in the call
Sessions take place in the Livestreams app in the Monetise whop.
Iman uploads all call recordings to an additional Courses app that is named ‘Coaching Call Recordings’

Set it up yourself

Add the Events app. In the app, go to Configure Events, click Create Event and add all the relevant details. Add a new event for each coaching call you want to offer your members, and remember to select how often the event will repeat (e.g. daily, weekly, or monthly).

Make sure you record all your coaching calls. Add another Courses app and rename it ‘Coaching Call Recordings’. Then upload all your recordings to that app so members can access them anytime.

3. AI tools: Ghostwriter OS + Synthesise AI

Whop apps unlock something powerful here: Iman’s not just teaching his members to fish - he’s giving them the rod too.

What tools does Iman provide?

Ghostwriter OS helps members create sales pages, emails, and ad copy automatically - saving hours of work and giving them marketing materials that convert.
Synthesise AI helps members find profitable niches, map out their digital product, and build it out - even if they have no prior experience.

How Iman sets it up on Whop:

Iman uses the Website Embed app to integrate these tools directly into his whop. Members can access and use them without leaving his community... no switching between platforms because everything is in one place.

Set it up yourself

Option 1: If you’ve got your own tool or website, embed it using the Website Embed app to keep your tools and services in one spot.
Option 2: Browse the Whop App Store to add tools that fit your product… like AI video generators, games, calculators, merch, etc. As simple as adding the Chat app, you can plug in extra value for your members by installing additional apps.

The Synthesise AI app in the Monetise whop

How else does Iman make sure his members succeed?

Iman knows that success doesn’t happen by accident. Beyond his step-by-step training, live calls, and AI tools, he’s layered in extra systems inside Whop to keep members moving forward:

Community chat groups

Monetise gives members dedicated chat groups to ask questions, get help, and network:

General chat: The main hub for conversation, questions, and connection
Tools & Software chat: Where members discuss Ghostwriter OS, Synthesise AI, and other tools

Content chat: Focused on helping members build personal brands and promote their digital products

The Lounge category in the Monetise whop

Set it up yourself

Go to the Whop App Store and add the Chat app. You can create multiple chats and rename them for different purposes (e.g., “Tools Help”, “Marketing Ideas”).

Milestones + mini rewards

Iman makes sure members feel momentum early by rewarding key wins:

$5 for your first sale: A coffee on Iman to celebrate getting started
$100 when you hit $10K in sales: Dinner’s covered to mark the milestone

Set it up yourself

Add the Bounties app. In the app, go to Configure Bounties and click Create a bounty. Then, describe what you want your members to do and the payment for completing those tasks.