Happy Mother's Day to the builders, the founders, the moms

This Mother's Day, we're celebrating every mom running a business on Whop.

Building a business is hard.

Building one with a small human attached to your hip – or asking for a sandwich, to tie their laces, to play Lego for the 400th time today, or to make yet another snack they won't eat – that's even harder.

And yet, moms are behind some of the best businesses in the world.

It's not surprising, really. The average American family now spends around 14% of their annual household income on childcare: a figure that's double the federal government's own definition of affordable childcare. In the first half of 2025 alone, 212,000 women left the US workforce: many of them mothers, pushed out by return-to-office mandates and a system that was never built for them in the first place.

But rather than waiting for the system to change, moms are redesigning the whole thing. Last year, women started nearly half of all new businesses in the US: a 69% jump from 2019.

This Mother's Day, we're celebrating the ones who are building with Whop.

Seven moms who mean business

There's a version of this story that centers the sacrifice (the sleepless nights, the never-ending juggle, and that nagging guilt of choosing work over school pickup or school pickup over work). That story is real, but it's not the whole picture, and it's certainly not everyone's story.

Here are seven stories of moms creating their own empires.

Jasmine Star

Jasmine Star said it best herself: "During the working week I'm an entrepreneur who is a mom, not a mom who is an entrepreneur."

If that sentence doesn't perfectly capture everything this piece is about, nothing will.

Jasmine dropped out of UCLA Law School, started a photography business (without owning a camera), and built from there: renting gear, marketing herself through a free blog she updated every single day, until tens of thousands of people were reading it.

That blog became a digital product store, and that store became a 7-figure revenue stream. Which became a course that made over a million dollars in under ten months, then a membership serving 40,000+ business owners, then a SaaS company, then a holding company with her husband, who has also been her business partner since 2007.

She also dances in the kitchen with her daughter. But during the working week, she's an entrepreneur first.

That's kind of the whole point.

Pamela DeBease, AlternaCare

Pam DeBease has been building AlternaCare alongside her husband Dr. Rob since the day it opened: June 1st, 1997.

Nearly 30 years later, she's a mother of two and a carer of thousands, having helped more than 50,000 patients across the US and around the world get to the root cause of their health concerns naturally.

As a Naturopath and Certified Nutritional Counselor, Pam brings the same instinct to her patients that she brings to her family: listen first, then actually help.

Through Whop, she's taken that care online, offering customized holistic healthcare programmes that clients can access from home, from a single consultation all the way through to comprehensive doctor-led plans covering lab testing, multiple visits, and tailored protocols.

Moms really never stop caring.

Tatiana Londono, Londono Realty Group

Tatiana Londono founded Londono Realty Group in Montreal in 2007 with a McGill degree, a stint in the Canadian Armed Forces, and a determination to write her own paycheck. Today it's one of the largest residential brokerages in the country, with over 100 agents, three offices across Montreal and Miami, and a billion dollars in transactions.

In 2008, a television production company offered her the lead role in The Property Shop on HGTV. The show ran for three seasons and was broadcast around the world. In 2014 she launched Real Estate High Rollers, a coaching programme for brokers at every stage of their career. And now, through Whop, Tatiana Londono’s ‘Multifamily Investing’ coaching teaches real estate professionals how to build wealth through multifamily properties.

She's also a mother of four. Which, given everything else on that list, feels like the least surprising thing about her.

Katrina Marie, Firestorm Nitro

Katrina Marie is homeschooling mom of five, day trader, and a woman who taught herself to code her own automated trading robot.

For eight years, Katrina has been trading gold markets from home, alongside raising five children. That is multi-tasking to the extreme. Rather than keeping what she'd learned to herself, she packaged it up and made it available to everyone else.

Firestorm Nitro is a done-for-you automated trading robot that runs on gold markets on autopilot. Katrina built it, stress-tested it, and now sells access to it so anyone can get it running in under an hour.

Five kids. Homeschooling. A trading robot she coded herself. If you need me, I'll be reconsidering every excuse I've ever made.

Taneisha, Boss Up Academy

Taneisha spent 15 years as an educator before she turned that same philosophy – breaking down the complex, making it accessible, meeting people where they are – toward options trading. As a mom, wife, and self-described believer, she knows what it means to need a financial plan that works around a full life rather than instead of one.

Boss Up Academy is her trading community built for beginners: the people who want to understand options trading but have no idea where to start, and no time for anything that doesn't actually work. Taneisha's mission is to teach simple, effective strategies that empower members to achieve their goals and unlock their full potential.

Taneisha spend fifteen years teaching other people's children: now she's teaching anyone who's ready to take control of their finances.

Lauren Sauceda, Mommies Money

Lauren Sauceda describes herself as an ES/NQ/RTY day trader and 'full time mommy to the best girl in the whole world'. In that order, or maybe simultaneously.

Lauren runs multiple businesses. Mommies Money Discord is a group where Lauren shares her trading insights.

The Mommies Money Mentorship is a five-week, interview-only coaching programme that gives members direct daily access to real traders, real education, and real support, with daily lesson plans, live classes, and one-on-one mentorship built to create disciplined, confident futures traders from the ground up.

The name says Mommies Money, but the programme means business. And as a CEO, full-time mom and full-time day trader at only 24 years old, Lauren is killing it.

Shanda Sumpter, HeartCore Business

Eight-figure business. New York Times bestselling author. Mother of two.

Shanda Sumpter built HeartCore Business – one of the fastest-growing entrepreneurial training companies in the US, on the Inc. 5000 list three years running — around a single belief: that you shouldn't have to sacrifice your life to build a successful one. She takes a full week off every month to spend time with her family, and the business keeps growing.

HeartCore Leadership is that philosophy in practice: a four-month programme on Whop that takes you through Vision, Breakthrough, and Practice, designed to help you unlock what's been holding you back in business, career, relationships, and health. Ninety-five percent of students hit their 90-day goals.

Everything she teaches, she's already lived.

This one's for the moms

Here's the thing about all of these women – none of them waited until they had more time, more money, or fewer children at home. They built with what they had, when they had it, around everything else that was happening.

That's one of the most remarkable things a person can do.

If you've been sitting on an idea, wondering whether now is the right time: it is. It's now easier than ever to launch a business. The payments, the storefronts, the communities, the content: none of it requires a team, a budget, or a perfectly timed window anymore. You can do it all in one place.

All you need to do is decide to start, and if there's one thing moms are good at, it's making decisions. Quickly, efficiently, and usually while doing ten other things at the same time.

The moms above all made that decision, each in their own way, each in their own season. And somewhere right now, between the school runs and the snack requests and the 401st game of Lego, thousands of other moms are making it too.

Happy Mother's Day. To every mom, in every season. We see you.