New Year's Eve is a worldwide tradition. Gathering family and friends and celebrating the arrival of a new year is a festival that’s celebrated regardless of the country.
For sellers, it’s the last, but not least, date in the holiday season when the market is booming and there’s a high demand for specific products, making the season the best shopping period of the year.
In this article, you’ll find out why selling New Year’s products can be an excellent and profitable time, as well as check out our list of the best products to sell this New Year.
Ready to finish off 2024 with a bang? Keep reading to find out how.
Why should I sell products for New Year’s Eve?
Unlike niche holidays, including Thanksgiving or even Christmas, New Year’s Eve is a celebration with a much broader scope, meaning it’s not limited by regional or religious factors. From large parties to modest gatherings, the transition from December 31st to January 1st has special significance, so there's always room to sell specific products for all types of event celebrations.
Other reasons why you should sell products for New Year's Eve include:
Capitalize on high consumer spending
New Year’s Eve is synonymous with celebrations, which means increased demand for party supplies like decorations, noise-makers, and party outfits. After the Christmas rush, many people are still in a festive mood and willing to purchase these types of items to celebrate the end of the year.
Whether people are hosting large gatherings, intimate get-togethers, or virtual events, this period presents a prime opportunity to boost your sales before the post-holiday slump in January.
Leverage the exclusivity and unique appeal of the date
New Year's celebrations have a unique style that many people like to take advantage of with exclusive clothing and accessories for the occasion, whether with positive messages or simple iconography that alludes to the coming year. It's a type of seasonal exclusivity that consumers love and generates a lot of sales for those who know how to take advantage of it.
In addition, during the New Year, colors like white and gold allude to peace and prosperity, respectively. So it's not uncommon to see stores (online or physical) offering a wide range of clothing, accessories and all kinds of items in this style. Something that you can also take advantage of to maximize profit.
Wide range of products that can be sold throughout the year
From wellness-focused items and party decor to trendy fashion pieces and home improvement gear, the range of products people seek for New Year’s is surprisingly broad and there are many angles to explore. This versatility allows you to pick items that align best with your store’s brand and audience, making New Year’s Eve an easy holiday to tap into, no matter what niche you sell in.
Items like LED string lights and planners are products that online shoppers are constantly searching for, no matter the time of year, so having these types of products on your listings ensures you’ll always be selling throughout the year.
Another interesting point is that decorations and other New Year's paraphernalia (like the aforementioned LED string lights) are usually used from previous holidays, such as Christmas. So selling items in “holiday bundles” is an efficient strategy for good profits and long-term sales.
The best products to sell on New Year’s Eve
Here are some of the best products you can sell on New Year’s Eve:
1. Party balloons sets
Essential decorations for any New Year's party, festive balloons come in different sizes and shapes. They are very easy to handle and ship and can be sold by businesses of any size. It’s a low-cost product that must be sold in large quantities to make a profit, but the high demand during festivities such as New Year's practically guarantees high conversion rates.
2. Champagne flutes
Popping a bottle of champagne when the clock strikes 12am is a tradition at New Year celebrations around the world. A good set of champagne flutes is always in high demand among shoppers as they simply go perfectly with the occasion.
3. LED string lights
Whether it’s for Christmas or New Year’s celebrations, or even for everyday home decoration, LED string lights can make any space more beautiful. They are a very easy product to sell because they are in high demand throughout the year. Many consumers buy them to enjoy at multiple celebrations, so it’s important to always have them in stock.
4. Noise makers & party horns
For the most exciting parties, any festive gadget is an extra, even on something as lively as New Year's Eve. It is a simple product is usually sold in large quantities, guaranteeing favorable profits.
5. New Year’s Eve themed clothing
New Year’s is a celebration with a very unique style, but there’s no set style when it comes to clothing. Clothes printed with New Year’s messages are always popular, while more sophisticated clothing is also common at parties.
Also, in many parts of the world, wearing white and gold is a symbolic gesture for the New Year, representing peace and prosperity, so it’s a good idea to consider this when selling New Year’s clothing.
6. Cocktail mix kits
Cocktail mix kits are a popular choice for parties or gifts during the holiday season because they go well with any occasion. Online shoppers often look for more complete sets, and including a recipe book can be a great way to set your store apart.
7. 2025 calendars
Well before the end of the year, it’s common for many people to start looking for calendars for the following year. They’re excellent as a home utility and decor, also making great gifts for Secret Santa events at parties. Try to offer calendars with unique designs that can be hung on the wall or placed on a table, catering to all tastes.
8. 2025 planners
Another great product that many people look for as a gift at New Year's parties and can be sold throughout the year.
9. Confetti cannons
No end-of-year festivities are complete without the classic confetti cannons, and these types of products are always very popular when the countdown to New Year ends. In high demand on any marketplace, they are also bestsellers in their category, making them a great option for your product listing.
10. New Year’s Eve festive decoration
Whether it’s custom banners, decorative wreaths, or table decorations, many consumers love a good decoration for every holiday season, and New Year’s Eve is no exception. That’s why these types of products are so popular on platforms like Etsy.
11. New Year’s Eve themed phone cases
Everyone loves a festive touch, and phone cases are an easy way to get into the New Year’s spirit. Since people are likely to snap photos and share moments, these cases not only protect their phones but also add a festive flair that’s perfect for social media photos.
12. Custom home scent candles
Home scent candles are a top choice for cozying up during the winter and are especially popular for New Year’s celebrations. With personalized labels featuring the year or New Year’s wishes, these candles make thoughtful gifts or festive additions to any New Year’s Eve decor.
13. New Year’s Eve countdown clocks
For more traditional New Year’s Eve parties, custom countdown clocks are always a great choice, offering great decoration as well as a fun pastime while waiting for midnight. They’re always in high demand during the New Year (and for good reason), especially those with more interesting designs.
14. Personalized champagne bottles
Champagne is practically synonymous with New Year’s Eve, and a personalized bottle makes it even more special. Platforms like Etsy allow customers to add custom labels with names, messages, or the year to create a keepsake-worthy bottle.
15. Cozy pajama sets
Not everyone spends New Year’s Eve out on the town or at parties—some people prefer a relaxed night in with the family. Cozy pajama sets are perfect for those who want to ring in the New Year in comfort. Sets in winter-friendly materials like fleece or flannel, with festive prints or New Year’s designs are the perfect choice for this type of product.
16. Snack platters
New Year’s gatherings call for easy-to-share snacks, making pre-made platters a convenient option for hosts. By creating platters in various themes and sizes, you can cater to all types of celebrations—and customers of course.
17. Photo booth props kits
Everyone loves snapping memorable photos on New Year’s Eve, so photo booth prop kits are very popular at this time of year. Including items like glittery hats, “Happy New Year” signs, quirky glasses, and masks, products that can appeal to both party hosts and guests who want to create memorable photos and share them on social media.
18. Handheld sparklers
Another classic item for New Year's celebrations. Modern versions of this product come in the form of glow sticks, which are relatively safer than the traditional versions that produce sparks when lit with fire.
19. Bluetooth party microphones
No New Year’s Eve party is complete without karaoke! These microphones are easy to connect to any Bluetooth device, making them an appealing item for anyone wanting to turn up the energy at a celebration. A good reason for why they’re so popular for celebrations of any type, including New Year’s Eve.
20. Hangover relief kits
The day after New Year’s Eve can be rough, which makes hangover relief kits a highly appreciated product. Kits with items like electrolyte tablets, vitamin packs, hydration boosters, and soothing eye masks are a convenience that's becoming increasingly common among consumers who love to party to the fullest but are prepared for the next day’s hangover as well.
21. Fondue sets
These sets encourage guests to gather and indulge in melted cheese or chocolate, adding a cozy, social element to the New Year’s Eve celebration. Make sure to offer sets that are easy to use and clean, appealing to shoppers who want something fun yet low-maintenance.
22. Champagne bottle openers
Opening a bottle of champagne at midnight is a true New Year's tradition practiced around the world. For this reason, buyers are always looking for bottle openers that offer practicality and safety when opening a bottle to prevent the cork—or the champagne itself—from flying out of control when the bottle is opened. Accidents can always happen, right?
23. New Year’s Eve digital products
These can be New Year-themed printables, such as invitations, planner themes, or even New Year’s resolution cards. As well as themed digital art, or original designs for clothing. Digital products have become very popular in recent years due to their ease of production and sale. If you are a creator, producing these types of products according to each celebration is a good strategy for your business to take advantage of seasonality to always sell.
24. Workout gear
Among the end-of-year resolutions, perhaps the most popular of all is something like "lose weight" or "get in shape." For this reason, exercise equipment and similar products are common gifts at the end of the year and something that is simply in high demand during this period.
25. Fitness apparel
Gym clothes and any type of fitness wear are increasingly popular on marketplaces, and the demand for these items only grows at the end of the year (due to New Year's resolutions, as mentioned above). You can sell them separately or even include gym clothes in bundles with certain types of workout equipment, such as yoga mats, for example.
How to find trendy products to sell on New Year’s Eve
Finding trendy products to sell on New Year’s Eve requires tapping into seasonal demand, observing cultural shifts, and staying ahead of evolving consumer preferences. Here are some tips to find trendy products to sell on New Year’s Eve:
Monitor social media
Social platforms like Instagram, Pinterest, and TikTok are gold mines for spotting New Year’s trends early. Influencers and brands often share party setup ideas, decor inspiration, and personal celebration tips as the holiday approaches. Track popular hashtags, look at recent posts about New Year’s Eve, and see what’s gaining traction.
Analyzing sales trends from previous New Year’s holidays can also reveal valuable insights. Check reports or use sales analytics tools, like Amazon Analytics Solutions to understand which categories perform best during the season.
Use Google trends
Google Trends is a powerful tool for spotting what’s peaking in search interest as New Year’s Eve approaches. Simply type in keywords like “New Year’s Eve party products” or “New Year’s resolutions,” and Google will show search volume spikes, related terms, and regional interest.
Check competitor stores and marketplaces
Platforms like Amazon, Etsy, and popular online retailers can give you a peek into what’s selling well. Look at Best Sellers categories or Amazon’s Movers & Shakers page. You’ll often find that the most popular items on these sites reflect what customers are willing to spend on for the holiday.
Follow ecommerce communities
Many ecommerce communities on platforms like Discord and Telegram release reports on holiday shopping trends, often including predictions for New Year’s. These reports can highlight products that are likely to be in demand based on emerging consumer interests. You can use these insights to help guide your product selection with a focus on what’s anticipated to be big this season.
Survey your customer base
If you have a loyal customer base, leverage their input to find out what they’d like to buy for New Year’s Eve. You can send out quick surveys or polls via email or social media, asking them about their New Year’s plans and what types of products they’d consider buying.
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Best products to sell on New Year's Eve FAQs
The frequently asked questions about the best products to sell on New Year’s Eve.
When should I start selling New Year’s Eve products?
Begin promoting these items in early to mid-December. Shoppers often plan ahead for New Year's, and starting early gives you time to build interest, especially if you're shipping items to customers.
Are personalized New Year’s products worth selling?
Yes. Personalized items—like custom champagne bottles, or phone cases—add a special touch that customers love for gifting and commemorating the occasion.
How can I make my New Year’s products stand out?
Focus on unique designs, personalization, and quality. Using holiday-themed packaging, offering exclusive bundles, and promoting social media-worthy products like photo props or sparklers can also set your products apart.
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