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Re-sell rights refer to permissions given to a buyer to resell a product or content, typically under specific conditions set by the original creator or rights holder. These rights are especially common with digital products, such as e-books, software, online courses, and digital art. The main types of re-sell rights include:
Basic Resell Rights:
The buyer can resell the product to others but cannot alter it or claim ownership. The buyer typically cannot pass along resell rights to others. Master Resell Rights (MRR):
The buyer can resell the product and, importantly, grant resell rights to their customers, allowing those customers to resell the product as well. This can lead to a chain of reselling, expanding the product's reach. Private Label Rights (PLR):
This is the most flexible type, allowing the buyer to modify, rebrand, or even claim ownership of the product. The buyer can make changes to the product, like adding their own branding, editing content, or changing design elements, before reselling. White Label Rights:
Similar to PLR, but typically applied to software or services. The buyer can rebrand and customize the product, often presenting it as their own product with full control over marketing and sales. These rights determine how freely a product can be distributed and modified, and they’re especially important in online marketplaces
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