11 best Billo alternatives (tested by us)

Struggling to find affordable, authentic video content for your marketing campaigns?

While Billo offers a solid platform for user generated content, many brands are exploring alternatives, looking for platforms that fit their audience, marketing objectives, and budget.

If you too are looking for an alternative to Billo, then you're in the right place.

We've thoroughly tested the top Billo alternatives to help you find the perfect match for your social media marketing needs.

Why look for alternatives to Billo?

If you're looking for UGC content, then Billo is a popular platform. But, after analyzing hundreds of reviews from G2, Capterra, Trustpilot, and other sources, it is clear to see that there are issues with Billo:

• High creator commission fees: Many creators complain about Billo taking big cuts from their earnings, meaning that the platform may be off-putting for top talent.
• Limited content types: While excellent for video content, Billo lacks options for photo content and other social media content formats.
• No performance-based pricing: You pay upfront for videos regardless of how they perform in your social media ads — risky.
• Minimal campaign management tools: Some users report limitations in tracking and managing campaigns at scale.
• Limited direct collaboration options: Billo's workflow can sometimes restrict direct communication between brands and creators.

(TL;DR) Billo alternatives at a glance

11 Billo alternatives for your UGC content

1. Whop Content Rewards: The #1 Billo alternative for results-driven brands

Unlike Billo's pay-per-video model, Whop Content Rewards revolutionizes how brands approach user generated content with a performance-based system that eliminates upfront risk.

Whop helps you to grow your social media presence by connecting with creators who clip your existing content or make UGC.

The best part? You only pay when the content gets verified views — creating videos for 10x less than traditional video production costs.

Key features of Whop Content Rewards

• Performance-based payment model: Unlike Billo where you pay for each video regardless of performance, Whop only charges when your content actually generates views, providing unmatched ROI for your marketing efforts.
• Community-driven content creation: Instead of working with a limited pool of vetted creators, Whop mobilizes an entire army of content creators who transform your raw content into bite-sized, platform-optimized clips for TikTok, YouTube Shorts, Instagram Reels, and other social media channels.
• Advanced tracking technology: Sophisticated systems automatically verify authentic views across multiple social media platforms, filtering out bots and ensuring you only pay for genuine engagement—a level of data-driven insights not available with Billo.
• Exponential content scaling:: While Billo limits you to the videos you specifically order, Whop enables unlimited content creation as more clippers join your campaigns. This means potentially generating thousands of unique social media posts from a single piece of original content.
• Algorithm-friendly distribution: Content appears as native posts from diverse creators, giving it significant advantages in platform algorithms compared to branded content from a single source.

Whop has delivered remarkable results for community-driven brands. Ken Carson got 11 million views in 30 days for just $3,626. Sketch generated 13 million views in just 14 days, spending $4,863.

These kind of results would cost 10 times more with traditional advertising strategies.

Whop Content Rewards vs. Billo

Before diving into all alternatives, let's look at how our top pick compares directly to Billo:

While Billo offers a straightforward way to order specific UGC videos, Whop Content Rewards provides a more scalable, performance-driven approach, where you only pay for content that works.

The tradeoff is that Whop works best for brands already using or willing to join the broader Whop ecosystem, while Billo remains platform-agnostic.

Pricing starts at $1 per 1,000 views

Set your own rate and maximum monthly budget.

Whop tracks actual performance and handles creator payments automatically, delivering an average CPM of just $1.23 compared to $10-$30 for traditional social media ads — making it incredibly cost-effective.

2. Influee: AI-enhanced UGC creation

Influee stands out by combining on-demand UGC creation with powerful AI-driven video editing tools. So, if you're looking for high-quality UGC and advanced video editing capabilities, Influee is a good choice for you.

Key features

• AI-Powered video editor: Unlike Billo's more basic editing options, Influee offers advanced video editing tools including automatic subtitles in 65+ languages, brand color application, and format conversion.
• Massive creator network: Access to over 80,000 vetted creators across 23 countries, significantly larger than Billo's 5,000 creator pool, giving you more options for authentic customer experiences.
• Rapid content delivery: Post a brief and receive content proposals within 24 hours, with final delivery in 7-10 days, comparable to Billo's timeline but with more creator options.
• Unlimited revisions: Get the content exactly right with unlimited revision requests included in your subscription, ensuring your videos perfectly match your campaign goals.
• AI avatar creation: Test creative concepts instantly with AI-generated avatars before committing to human creators, a unique feature not available on Billo.

What to know before going with Influee

While Influee excels at content creation, you'll pay both a subscription fee plus creator payments with a 10% marketplace fee. This means it could end up more expensive than Billo's straightforward per-video pricing.

Pricing starts at $199/month

Covers unlimited campaigns and content per creator. Plans scale to $749/month for 200 creator collaborations. Creator pay is extra ($20-$50/video + 10% fee). All plans include full rights, revisions, and access to 55K+ vetted creators for diverse social ugc needs.

3. Collabstr: Marketplace-style UGC and influencer platform

Collabstr offers a more flexible approach than Billo by combining both UGC creation and influencer marketing in one platform. This makes Collabstr a great option for you to manage both content types through a single streamlined workflow.

Key features

• Dual-purpose platform: Unlike Billo's focus on UGC videos alone, Collabstr lets you source both product videos and influencer collaborations through one interface.
• Advanced filtering system: Find creators based on demographics, engagement rates, content style, and audience interests.
• Self-service option: Browse and connect with creators directly without waiting for platform-curated matches, giving you more control over the creator selection process.
• Comprehensive analytics: Track campaign performance with detailed metrics on engagement, reach, and conversion to optimize your marketing strategy.
• Integrated payment system: Secure, streamlined payment processing that protects both brands and creators throughout the collaboration process.

What to know before going with Collabstr

The platform's marketplace model means quality can vary between creators, and you'll need to be more hands-on in vetting talent compared to Billo's pre-screened network.

Pricing starts at no up-front cost

There is no up-front cost to use the platform. Collabstr takes a 15% transaction fee when you make a sale, making it an accessible option for brands of all sizes with no financial commitment until you actually work with creators.

4. Upfluence: Data-driven influencer and UGC discovery

Upfluence has a comprehensive approach to influencer marketing campaigns and sophisticated data analysis capabilities, making it a good choice if you're looking for deeper insights into creator performance.

Key features

• Influencer discovery engine: Unlike Billo's limited creator pool, Upfluence uses data to identify influencers who already engage with your brand, creating more authentic partnerships.
• Streamlined campaign management: Manage multiple influencer campaigns simultaneously with workflow automation, contract templates, and outreach tools.
• Ecommerce Integration: Seamlessly connect with platforms like Shopify and Amazon for affiliate tracking and sales attribution, features not available in Billo.
• Content aggregation: Automatically collect and organize UGC content from across multiple social media channels in one dashboard.
• Comprehensive analytics: Track sales and ROI through customizable dashboards with more detailed metrics than Billo provides.

What to know before going with Upfluence

Upfluence requires a significant investment compared to Billo's per-video pricing model, and its enterprise focus may be overwhelming if you're a smaller brand.

Pricing starts at $1.5k-$2k per month

Custom pricing requires contacting their sales team. According to online sources, the platform is designed for brands with established marketing budgets seeking a comprehensive solution for both UGC creation and influencer marketing.

Read more: Upfluence alternatives (ranked)

5. CreatorIQ: Enterprise-grade content creation management

CreatorIQ is a robust alternative to Billo if you're a larger brand needing enterprise-level tools.

Key features

• AI-powered creator discovery: Analyze over one billion social accounts to find creators whose content aesthetics and audience demographics align perfectly with your brand.
• Creator integrity assessment: Each creator receives an "Integrity Quotient" to help identify authentic accounts and filter out those with inflated reach or fraudulent followers.
• Private creator portal: Create your own branded hub where invited creators can register, submit content, and complete necessary documentation.
• Robust collaboration tools: Manage briefs, approve content, and initiate payments directly through the system with more advanced features than Billo offers.
• Dynamic performance reporting: Customize dashboards with widgets, filtering, and drill-down capabilities to track campaign performance across all social media platforms.

What to know before going with CreatorIQ

With pricing starting around $2,000-$2,500 per month and requiring an annual commitment, CreatorIQ is significantly more expensive than Billo's per-video model and better suited for enterprise brands.

Pricing starts at $2,000-$2,500 per month

Requires an annual commitment. According to online sources, custom pricing is available for enterprise clients based on their specific needs and scale of operations, making it best for larger brands with substantial marketing budgets.

Read next: We compared CreatorIQ alternatives: here's #1

6. Modash: Shopify-focused UGC and influencer marketing

If you're an ecommerce brand then Modash is an alternative to consider. Modash stands out from Billo by offering specialized tools for ecommerce brands, particularly those using Shopify, with features designed to track the direct impact of UGC on sales performance.

Key features

• Extensive creator database: Search through 250+ million creators across Instagram, TikTok, and YouTube with detailed filters for audience demographics and engagement metrics.
• Email outreach integration: Connect your Gmail or Outlook account to send personalized outreach emails using templates and variables, streamlining creator communication.
• Product seeding automation: Generate links that allow creators to order gifted products on their own, reducing the administrative work that Billo requires.
• Automatic content collection: Gather creator content (including Stories) automatically into one dashboard for easy tracking across all social media channels.
• Conversion tracking: Monitor views, engagements, link clicks, and discount code redemptions with UTM links and QR codes to measure ROI.

What to know before going with Modash

While excellent for Shopify stores, Modash lacks the simplified video ordering process that makes Billo attractive for brands focused solely on video content creation.

Pricing starts at $299/month

For 2 users, 300 profile analyses, 150 outreach emails, and tracking up to 100 creators. At $599/month, you get 5 users, 800 profiles, 400 emails, 250 creator tracking, content exports, and compliance alerts. Enterprise plans add SSO, branded links, and Modash Payments.

Read more: Modash alternatives that deliver better results

7. Heepsy: Budget-friendly creator discovery tool

If you're just begining to explore UGC, then Heepsy offers a more accessible alternative to Billo, with lower entry pricing and tools focused on finding the right micro-influencers for authentic content creation.

Key features

• Intuitive search filters: Find creators using detailed filters for location, content category, follower counts, and engagement rates with an interface that's easier to navigate than Billo's.
• Creator-friendly model: One of the few platforms that doesn't charge creators a fee to participate in collaborations, potentially attracting more talented creators.
• Bulk outreach tools: Contact multiple creators simultaneously and manage contact details efficiently, streamlining the content creation process.
• Campaign marketplace: List campaign offers and receive applications from interested creators, giving you more options than Billo's direct assignment model.
• Real-time content monitoring: Track creator media as it's published, with updates on posts, videos, and engagement metrics across social media platforms.

What to know before going with Heepsy

Heepsy focuses primarily on creator discovery rather than end-to-end content production, so you'll need to handle more of the management process compared to Billo's more structured approach.

Pricing starts at $69/month

Heepsy's Starter plan offers 15K search results, 50 creator reports, CRM tools, and outreach templates.

The $199/month Plus plan expands to 40K results, 1K creator contacts, and adds audience search and performance filters.

The $299/month Advanced plan includes 60K results, 3K contacts, media monitoring, lookalike search, and dedicated support.

8. Traackr: Data-driven creator intelligence

Traackr has a strong emphasis on advanced analytics and competitive benchmarking, making it a good option if you need data-driven insights to inform your UGC and influencer strategy.

Key features

• Extensive content database: Access over 4 billion creator posts from more than 7 million creators across 13 platforms with historical data covering 2.5 years.
• Advanced discovery tools: Search using detailed criteria including topics, locations, languages, age, gender, and psychographic data for more precise creator matching.
• Competitive benchmarking: Compare your brand's performance against competitors with holistic views of activated creators, posts, engagements, and more.
• Strategic campaign planning: Define detailed content requirements, track fees and products, and even get suggestions for creator compensation based on historical data.
• Team collaboration features: Facilitate teamwork with custom tagging, communication tools, and shared analytics for larger marketing teams.

What to know before going with Traackr

With pricing starting at $25,000 per year, Traackr represents a significant investment compared to Billo's straightforward per-video pricing, making it better suited for enterprise-level brands.

Pricing starts at $25,000/year

Built for data-driven marketing teams. Plans include 3-10+ user seats who manage creator discovery, campaign execution, ROI reporting, and strategic planning. Higher tiers unlock benchmarking, integrations, expert support, and advanced analytics.

9. Grin: Ecommerce-focused creator relationships

Grin is a more comprehensive alternative to Billo for established ecommerce brands, with robust tools for managing large-scale creator networks and integrating content directly with your online store.

Key features

• Extensive creator database: Access to 190 million creators across major social media platforms like Instagram, YouTube, and TikTok.
• Advanced relationship management: Organize creators by status, integrate with communication tools, and track campaign deliverables more effectively than Billo's system.
• Custom performance reporting: Generate detailed, tailored analytics to measure campaign performance across all social media channels.
• Deep ecommerce integrations: Seamlessly connect with Shopify, Salesforce, and other platforms for direct sales attribution from UGC content.
• Streamlined payment processing: Creators are paid via PayPal with a 2.99% transaction fee, simplifying the financial aspects of creator collaborations.

What to know before going with Grin

Grin is generally perceived as expensive with no transparent pricing or free trial option, making it less accessible than Billo for smaller brands or those new to UGC marketing.

Pricing starts at ~$2,500/month

Not publicly available, requires booking a demo. According to online sources, Grin has a substantial starting price at around $2,500 per month, making it one of the more expensive options compared to Billo's per-video pricing model.

10. AspireIQ: AI-enhanced content matching

AspireIQ is a sophisticated alternative to Billo. It uses artificial intelligence to match your brand with creators based on visual content aesthetics, ensuring a consistent brand image across all UGC.

Key features

• End-to-end campaign management: Covers all stages from creator discovery to performance tracking with more advanced tools than Billo provides.
• AI visual recognition: Uses image recognition technology to match creators' content aesthetics with brand requirements, ensuring visual consistency.
• Integrated creator CRM: Automates campaign tracking, content approval, contract dispatch, and product fulfillment in one system.
• Attribution modeling: Directly link sales to specific creator content for precise ROI measurement across social media platforms.
• Streamlined creator payments: 2% processing fee on creator payments, potentially lower than Billo's reported high commission rates.

Considerations before going with AspireIQ: Like many enterprise platforms, AspireIQ requires significant upfront investment without the simplicity of Billo's per-video pricing model, and it lacks a free trial option.

Pricing starts at ~$2,499/month

Not publicly available, requires booking a demo.

According to online sources, pricing starts at approximately $2,499 per month, placing it in the mid-to-high range for UGC and influencer marketing platforms. A 2% processing fee is applied to creator payments.

11. Ainfluencer: Zero-cost brand platform

Don't have a big budget? Ainfluencer is completely free for brands, making it accessible to businesses of all sizes looking to explore UGC without upfront investment.

Key features

• No-cost brand access: Unlike Billo's per-video fees, Ainfluencer is completely free for brands, with the platform earning revenue through creator commissions.
• AI-powered creator matching: Connect with creators based on niche, audience, and engagement metrics for better-targeted content creation.
• Complete campaign management: Includes CRM with integrated messaging, secure transactions, and detailed analytics for tracking performance.
• Shopify integration: Easily connect your ecommerce store for streamlined operations and direct sales tracking.
• Barter collaboration options: Facilitate product-for-content exchanges for brands with minimal budgets, an option not prominently featured in Billo.

What to know before going with Ainfluencer

The free model means creators pay a 20% commission, which may limit access to top talent compared to Billo's direct payment model. Quality control may also be less rigorous than Billo's vetted creator network.

Pricing starts at free for brands

The platform earns a 20% commission from creators. This model makes it ideal for early-stage brands with minimal budgets looking to test UGC creation and influencer marketing without financial risk.

Whop Content Rewards is the best Billo alternative

When it comes to unlocking the true potential of user-generated content, Whop Content Rewards is in a league of its own.

While Billo offers a reliable but rigid pay-per-video solution, Whop gives you a flexible, risk-free model that scales alongside your brand.

With performance-based pricing, an ever-growing creator community, and verified view tracking, Whop empowers you to generate more content, more reach, and more ROI — for a fraction of the cost.