Get paid to create content: 40 brands looking for UGC creators

Discover 40 brands looking for UGC creators. Learn what to pitch, what to avoid, and how to land paid collaborations with top companies.

Social media feeds are built on content people trust, and that’s why brands are turning to UGC. 

People are over picture-perfect ads. They respond better to TikToks, Reels and social media content that feels real. 

That’s where UGC creators come in.

All you need is your phone and some creativity to drive engagement. You don’t need heaps of followers; many UGC creators start new accounts as a blank slate.

This is a great way to start making money without launching a full-scale online business.

So, if you’re wondering how to land paid UGC gigs? Here are 40 brands actively looking for UGC creators, plus tips on the kind of content they want (and what to avoid).

What is UGC and why is it in demand?

User-generated content (UGC) is any photo, video, review, or social media post created by a real person, rather than internal brand content. It works because audiences trust authentic experiences and social proof from everyday creators more than polished ads. Brands can repurpose UGC for marketing across TikTok, Instagram, and beyond.

It’s a marketing no-brainer.

Authentic content sells: People trust real recommendations from real people, simple. UGC feels relatable, which makes it easier for brands to build genuine connections.

Cost-effective: Big or small, every brand wants to save money. UGC can easily be repurposed without the huge production costs of pro campaigns.

Boosts engagement: Social media platforms are always prioritising user interaction, and UGC naturally encourages shares and comments because it's real and engaging.

Diverse content: From unboxings to tutorials to before-and-afters, UGC comes in all styles from all kinds of creators, giving brands endless options with their marketing.

With more brands chasing relatable and real content, the demand for UGC creators is growing fast. And since follower count isn’t a dealbreaker, anyone with creativity, internet, and a phone can get started.

How to find brands looking for UGC creators

Now that you know why UGC matters, let’s talk about how to actually land gigs.

Maybe you’re into fashion, fitness, beauty, tech – there are brands in every industry looking for creators to work with. The key is knowing where they look for creators and how to put yourself in front of them.

Here are the best places to start.

Whop Content Rewards (the fastest way)

Whop makes landing UGC gigs simple, and Content Rewards is a game-changer for UGC creators and brands. 

Brands, creators, podcasters, and anyone needing content distribution can launch a UGC campaign in minutes, and clippers can browse, apply, and submit content for payment – all without waiting around for brand deals or needing a huge following.

Brand websites and ambassador programs

Many brands run dedicated spaces for UGC collaborations, ambassador programs, and creator partnerships — usually right on their websites.

And here’s the best part: you don’t need thousands of followers to get involved.

These programs are often designed for micro-creators, nano-influencers, and even everyday customers who want to contribute content.

Social media platforms

Social media is where most UGC happens, so it’s also where brands look for creators.

Your feed is your portfolio, which means having a consistent, polished profile on Instagram, TikTok, and X (f.k.a Twitter) is key.

UGC job boards and platforms

While social media is the main hunting ground, many brands post UGC opportunities on dedicated platforms and job boards. These sites make it easier to connect with brands that are ready to pay for creative content.

Network in creator communities

One of the most forward-thinking ways to discover UGC opportunities is by joining creator communities. These spaces let you connect with brands, swap tips with fellow creators, and sometimes even land paid collaborations directly.

Cold pitching

Cold pitching might feel intimidating, but it’s one of the most proactive ways to land UGC gigs — especially if you know the brands you want to work with. This is more of a long-term strategy, because brands are more likely to respond if you’ve already engaged with their content.

40 brands looking for UGC creators

Knowing where to look for UGC gigs is one thing — actually finding brands in your niche can take hours. To save you the legwork, we’ve researched for you.

Here are 40 brands actively seeking UGC creators, organized by niche, along with tips on the content they want and what to avoid.

Beauty and skincare

1. Glossier

A brand focused on minimalistic makeup and natural beauty, Glossier is a great option for UGC creators and beauty enthusiasts. They often feature real people using their products in everyday routines, and this is the type of content that encourages new customers to make a purchase!

2. Sephora

Sephora is a global beauty retailer with a massive range of cosmetics and skincare. Their UGC often highlights reviews, tutorials, and how-to content, making them ideal for creators who love demonstrating products in action.

3. BFB Hair

BFB Hair is perfect for creators who love clip-in hair extensions and styling content. Their UGC thrives on creativity: it’s not just about pretty photos, but showing how versatile their products can be. Tutorials, transformations, and fun styling tips all work well.

4. Cocokind

Cocokind is ideal for beauty and skincare enthusiasts. Known for simple, plant-based ingredients and a transparent approach, their community values honest reviews and real results from real people.

5. ColourPop Cosmetics

If you love experimenting with UGC content, ColourPop Cosmetics could be the perfect brand for you. Makeup artists and beauty bloggers share engaging content for ColourPop, featuring inventive ways to use their products — with great results.

Want to test out new looks and target a creative and diverse audience? Give ColourPop a try.

6. Burt’s Bees

Well-known for a wide range of natural skincare products, Burt's Bees is a brand focused on wellness and eco-friendly practices. There are plenty of ways to showcase your UGC too, including daily routines and everyday uses of Burt's Bees.

After all, what better content than real people using their skincare products in everyday life?

7. NATIVE

A brand focused on being cruelty-free and only tested on humans, NATIVE works on building trust with their audience via real people. UGC creators can get involved with the brand by creating soft promotions of their products, whether it's body wash, sunscreen, or deodorant.

With many consumers looking for natural ingredients and cruelty-free products, this is a great company to get involved with for UGC creators in this space.

Fashion and accessories

8. Reformation

If you're into sustainable fashion and you love styling outfits with an eco-friendly message, Reformation could be a go-to brand for collaboration. Their designs make it easy to create lifestyle, fashion, and styling content to reel in potential customers.

9. Gymshark

A global fitness apparel brand, Gymshark is renowned for its performance-driven clothing and strong lifting community (both on and offline). If you're in the fitness space, there are plenty of ways to get involved with a brand like Gymshark.

10. ASOS

Online fashion retailer, ASOS, is known for its wide range of clothing, shoes, and accessories. So if you think you've got style and you're an upcoming UGC creator, ASOS could be one for your hit list.

11. Warby Parker

Warby Parker offers both stylish and affordable glasses and sunglasses, giving creators an opportunity to tap into a new niche.

Unlike clothing, you may need to get a little more creative with your UGC content — but it doesn't have to be complicated. You can even incorporate Warby Parker into UGC content for other brands at the same time, if the opportunity arises.

12. Simply Inked

Love body art, but don't fancy the commitment? No problem. Simply Inked could be the solution! This playful brand allows you to switch up your style effortlessly, whether you're testing out a design before getting the real thing or want to have fun with new looks.

13. Outdoor Voices

If you live an active lifestyle and love to document your adventures, why not create content for Outdoor Voices? Outdoor Voices offers versatile and stylish activewear, encouraging customers to get moving in a variety of ways. You don't have to go climbing mountains to get involved, either, so don't be afraid to keep it casual with a yoga session!

Tech and gadgets

14. Whop

Here on Whop, we aren't only connecting other brands with UGC creators – we are also paying experienced creators to make UGC for Whop.

15. GoPro

A community focused on adventure, travel, and sports content, GoPro is not for the faint-hearted. Renowned for action cameras, if you're a creator always on exhilarating adventures, this type of brand should be right up your street. When it comes to UGC, social proof is a key element for showcasing what their products can do.

16. Oura Ring

A smart wearable tech product that tracks sleep, wellness, and exercise, the Oura Ring is a great product to showcase daily routines and the power of technology. However, unlike other companies — such as fashion brands — UGC creators are somewhat limited to exploring one product.

That being said, if you want to demonstrate the many benefits of this type of technology, Oura could be a niche community to get involved with.

17. Bose

A premium audio brand known for noise-cancelling headphones and speakers, Bose products build trust with consumers in a number of ways. And it's not just all about famous influencers! So if you're great at creating UGC that stands out, and you love music, Bose has potential.

Health, wellness, and family care

18. Hello Bello

Hello Bello is a baby and family care brand that frequently uses the work of UGC creators to showcase what they do best. From parents sharing authentic content of their children using their products to honest reviews, Hello Bello takes great pride in using UGC content that reinforces their dedication to quality and safety.

19. Thinx

Thinx sells innovative period underwear, on a mission to provide a comfortable and sustainable answer to menstruation. However, since this is quite a niche community, and Thinx has a very specific style and brand, for your UGC to stand out, you'll need to make sure it's on-point!

20. Bloom Nutrition

If you're passionate about health, fitness, and feeling your best, you might want to share your view on Bloom Nutrition. This supplement brand is known for its viral greens powder and supplements, supporting digestion, energy, and overall well-being. There are plenty of ways to take advantage of their products, too, so there's so much you can get involved with.

21. Ritual

If you're into health, Ritual could be a great product to promote in your UGC. Ritual offers clean and science-backed vitamins, which can be easily demonstrated in transparent everyday content.

To target health enthusiasts, building trust is an important task for brands like Ritual. So if you're into clean eating and looking after yourself, it's time to start creating some standout content.

22. Quip

Known for its streamlined approach to oral care, Quip is designed with simplicity and user-friendliness in mind. So, if you're into wellness and effective self-care, this could be a great product to feature in your UGC.

23. Smile Direct Club

Now, this brand might not be for every UGC creator, but if you're into creating content about self-confidence and self-improvement, there could be lots of potential. SmileDirectClub offers affordable, at-home clear aligners that help people straighten their teeth without the fuss.

Pets

24. Stella & Chewy's

A quick glance at Stella & Chewy's social media platforms will instantly give you an insight into this awesome pet brand.

So if you're on the lookout for pet brands looking for UGC creators, this is a great place to start. Grab your furry friend and showcase Stella & Chewy's products in everyday scenarios to get your content seen.

25. BarkBox

If you love all things dog-related, you're going to love creating content for BarkBox. This brand provides a monthly subscription box filled with toys, treats, and chews, all tailored to your pup.

Got a furry sidekick? Start creating creative content and get tagging.

26. Barker Dog Beds

Another one for the dog lovers, if you're all about providing cosy comfort to your furry companion, creating user-generated content for the likes of Barker Dog Beds is made easy. They specialize in orthopedic, memory foam dog beds designed to provide superior support — fancy, huh?

Their key brand values also include durability, comfort, and aesthetics — so it's important to keep these in mind when creating content.

27. Freshpet

We all know that diet and nutrition are essential, and the same applies to your pets. Freshpet offers delicious pet food made with fresh ingredients, with no artificial preservatives. So if you want to focus on providing your pet with a healthy diet, Freshpet could be a great brand to explore for UGC content.

28. Grubbly Farms

Another animal nutrition brand, Grubbly Farms, focuses on producing sustainable products for chickens! Packed with protein and eco-friendly ingredients, if you're an eco-conscious content creator, Grubbly Farms could be a good option to explore. If you want to work with them, here's how:

29. West Paw

For eco-friendly and durable pet products, West Paw is a great brand to feature in your content. Their toys, beds, and accessories are made from both recycled materials and non-toxic ingredients — giving you lots to explore in your content.

However, you will need to be wary about making any false claims or confusing comparisons with other brands.

Food and drink

30. Liquid Death

If you're feeling a little more rebellious, you're going to get on just fine with the water brand Liquid Death. Their punk-rock identity and eco-friendly values make them stand out from the competition and provide a great opportunity for UGC creators to get on board.

31. Olipop

We all love a sweet treat in the form of soda, but that doesn't mean it's the only option available. Olipop is the perfect brand for health conscious creators. Packed with prebiotics and botanicals, there are plenty of ways to highlight the benefits of Olipop in your UGC and get seen.

32. Chamberlain Coffee

Love to start your morning right? Chamberlain Coffee could be the perfect addition to your UGC. This brand offers high-quality, sustainability sourced coffee, with a fun and modern twist. If you love creating aesthetic content, there are so many avenues to explore to get involved.

33. ROAR Organic

While user generated content might not be the main focus of ROAR Organic, there are certainly opportunities to get involved and highlight the benefits of this electrolyte-packed drink.

If you're into health and wellness, there's plenty of opportunities here to get playfully with the brand and make new and exciting content. Lead an active lifestyle? You could be the perfect match!

34. NuRange Coffee

Looking for a way to enjoy coffee without the crash? Whether you're a remote worker or knuckling down in your 9-5, we all have our coffee in different ways. NuRange Coffee delivers smooth, low-acid cold brew, with a bunch of functional benefits.

There are also lots of opportunities here to incorporate their products in your UGC, without it looking staged or awkward.

35. Peak Cocktails

Bit of a party host? You might find that Peak Cocktails can easily work their way into your UGC. With premium cocktail mixers and ready-to-drink beverages, there are plenty of ways to showcase what this brand does in your content naturally.

Home and lifestyle

36. Dyson

Cleaning and organization have taken social media by storm in recent years! And there is nothing more satisfying than a great clean, whether in the form of a cleaning hack, tutorial, or before and after.

Plus, Dyson offers much more than just hoovers, so there are plenty of opportunities to branch out into beauty tech products too.

37. Caraway Home

Love styling your home with beautiful and functional cookware? Look no further. Caraway Home is a dream brand for UGC creators who love to style their home and highlight beautifully designed kitchen essentials.

So, if you love to cook and you're very house-proud, start creating UGC for Caraway Home!

38. Brooklinen

If you love cozy, stylish home vibes, Brooklinen is the perfect brand to feature in your authentic content. From ultra-soft sheets to plush towels, they're all about the home comforts in everyday spaces.

39. Our Place

Another for kitchen lovers, Our Place carefully blends style and function with its kitchen essentials. If you love to cook, don't be afraid to get stuck in with some creative dishes using their cookware.

40. The Woobles

Whether you do it as a hobby or you're a well-loved crafts creator already, The Woobles is a fun brand to get involved with if you love crafting and creativity. Their crochet kits are beginner-friendly too, so you don't need to be a total pro (just yet).

How to find paid UGC work on Whop

Brands have different ways of working with UGC creators: some want tagged social posts, while others run ambassador programs or affiliate schemes.

But the simplest way to create content for multiple brands is through Content Rewards here on Whop.

Your process is the same for each campaign: if your submitted content meets the requirements and meets the minimum required views, you’re guaranteed to get paid.

Here’s how to find and apply for UGC work on Whop:

1. Visit Content Rewards

First, visit Whop’s Content Rewards. You'll come to a page like this:

Here you will see hundreds of brand campaigns for UGC. Each campaign has a clearly defined budget, shows how much you'll get paid per 1k views, and outlines the platforms you can use for your UGC.

Browse the Content Rewards and find a campaign that you want to apply for.

2. Join the brand's whop and check the requirements

Once you know what you want to apply for, click the 'join' button and join the whop.

Once you're in, go to the 'earn' tab of the whop. Here, you will find all the Content Rewards that you can apply for.

Now, check the details of the reward so you know exactly what they want from your UGC in terms of of platform, requirements, and any assets.

3. Create your content

Now it's time to create your UGC. Follow the brand requirements and make your content.

If you need inspiration, then take a look at the biggest earners of that Content Reward.

4. Submit your UGC

UGC content created, it's time to get paid.

You only get paid for the views you get after you hit 'submit', so submit your UGC within an hour of publishing it. Make sure you share the link and your original content. With UGC on Whop, the more views you get, the more you get paid.

5. Cash out

Once you’ve found a brand, created your UGC, and shared it, the only thing left to do is wait for payment.

Top Whop clippers don’t stop there, though: more content means more earnings.

Apply to as many Content Reward campaigns as you like; there’s no limit to how much UGC you can create and get paid for.

Other ways to land UGC collaborations

Content Rewards makes it easy to find, submit and get paid for UGC without any prerequisites or hassle.

But for some brands, you’ll need a more proactive approach. Landing collaborations isn’t just about creating content; it’s about positioning yourself as a valuable partner.

Here's how to do that:

Build a strong portfolio

Include a variety of UGC, from reviews and unboxings to testimonials and aesthetically styled shots, so brands can quickly understand your style, creativity, and ability to engage an audience.

Optimize social media for brand collabs

Social proof really does matter. Keep your profiles consistent and professional while staying authentic. Make it easy for brands to contact you, tag them in organic posts, and engage naturally with their content.

Craft the perfect pitch

Your pitch should be short, tailored to the brand, and highlight how your content aligns with their values, audience, and goals.

Deliver high-quality UGC that brands want to reuse

Create content that feels authentic yet polished. Adapt your style and tone to match the brand’s messaging and aesthetic so your UGC can be reused across their campaigns.

You may need to adapt your content for each brand — and so you should, to hit their values, tone, and branding overall.

Brands and creators will pay for your UGC: Find them here on Whop

Jason Derulo. Ken Carson. Goli Nutrition. Lovable AI. Stake.

These are just a few of the Content Rewards UGC campaigns currently on Whop.

Check out these results from u/thursdayplant on Reddit:

I made $2838 in the last 38 days clipping streamers. This is a guaranteed money maker side hustle where you can easily make a few hundred dollars in a week or two.

You don't need a huge following or fancy equipment - you just need to find the right campaign for you, follow the requirements, and you can start making money online with your content.

What are you waiting for? Find paid UGC work on Whop now.