With social media marketing being one of the key strategies for many brands, it's no surprise that companies are consistently looking for UGC creators to showcase their products to a wider audience.
Relatable content, honest reviews, and before-and-after transformations can help to build trust with potential customers — giving UGC creators new opportunities to work with ambitious businesses.
But don't worry, you don't need millions of followers to make an impact. What matters most here is the quality, authenticity, and engagement of your content.
So, if you're on the hunt for brands looking for UGC creators, you've come to the right place. Here are 40 brands to get started with, the type of content they're after, and what to avoid.
Let's jump in.
What is UGC and why is it in demand?
User generated content (or UGC) is original, brand-specific content that is created by everyday customers, compared to traditional advertising. This can be in the form of social media posts, videos, reviews, unboxing content, and lifestyle imagery.
Of course, some influencers choose this route to find a way to work with a specific brand — especially if it's a product they already use. But why is user-generated content in such high demand?
There are several reasons for this, but let's break them down:
💰 Authentic content sells: Consumers naturally trust fellow consumers giving recommendations, compared to polished marketing. UGC feels a lot more relatable, making it an effective way for brands to connect with audiences.
💸 Cost-effective: It doesn't matter whether it's a brand with a big budget or a start-up company, everyone wants to save money. Brands can repurpose user generated content without the huge production costs of pro campaigns.
🙌 Boosts engagement: Social media platforms favor user interaction, and UGC naturally encourages shares and comments.
👩💻 Diverse content: Since UGC creators create content in all kinds of ways, there is plenty of variety for brands to choose from to showcase what they do best.
As more brands want to get on board with this 'real life' content, the number of brands looking for UGC creators is naturally on the rise. Plus, if you've got an eye for creating great UGC, you don't need thousands of followers behind you, either.
How to find brands looking for UGC creators
Now you know why there are brands looking for UGC creators, it's time to uncover how to find them. Whether you want to get involved with a women's fashion brand or dive into the fitness space, knowing how to connect with brands and create UGC is key.
So, here's where you need to look to get started.
Brand websites and ambassador programs
Many brands have a dedicated space for UGC collaborations, ambassador programs, and creator partnerships — usually found on their websites. As I mentioned earlier, this doesn't necessarily mean you need thousands of followers behind you to get involved.
In fact, many of these programs for UGC creators are designed for micro-creators and nano-influencers, as well as everyday customers who want to contribute content.
But how can you find them? Well, it's important to kick things off by thinking about the types of brands you'd like to work with. Make a list of the industries you're interested in, whether you're a beauty enthusiast or have a keen interest in eco-friendly practices.
Once you've got your list, here's what to do next:
- Visit the brand's website and check for any pages dedicated to partnerships, ambassador programs, and affiliate marketing.
- Look for ways to apply to work with them, this could be 'collaborate with us' or links to 'become a creator'.
- Subscribe to their newsletter, as brands often announce UGC opportunities this way.
Want to learn more about making money as an influencer?
- How do influencers make money? A social media monetization guide
- How to become a fitness influencer and transform your passion into a full-time career
- The ultimate guide to becoming a successful influencer
Social media platforms
Now, social media is a pretty obvious place to look for brands looking for UGC creators! Since this is where you're going to be sharing your UGC, it's important to follow and engage with the brands you'd like to work with.
Be sure to have a consistent profile across social media platforms, including Instagram, TikTok, and X (Twitter). These are all great opportunities to connect with your favorite brands.
Here's how to use social media to your advantage:
- Follow the brands you love and start engaging with them.
- Find branded hashtags for each brand to find new opportunities and share your UGC.
- Look out for brands commenting on creators' posts asking them to 'DM' them!
- Keep an eye on Instagram Stories for brands looking for UGC creators and new content.
UGC job boards and platforms
While most brands use social media to find new UGC creators, there are other places a business might choose to post requests — in the form of job boards and UGC platforms.
These UGC platforms help match UGC creators with brands willing to pay for great content. These include:
- Billo - UGC creators get paid to make video content.
- #Paid - Connects brands with UGC creators for sponsored content.
- Trend.io - A marketplace for UGC creators to find work.
- Whop, Fiverr, and Upwork - UGC creators can offer UGC services and package their content accordingly for brands to hire them.
Network in creator communities
What better way to get involved with brands looking for UGC creators than to mingle in creator communities? Joining creator communities can help you to find new opportunities, make brand contacts, and even paid collaborations.
There are plenty of places to look, including Facebook Groups, Discord Servers and communities right here on Whop.
Cold pitching
Nobody likes the idea of a completely cold pitch, but it can actually be one of the most proactive ways to land UGC gigs. Once you know what kind of brands you want to work with and create user-generated content for, it's time to reach out.
However, this is a bit more of a long-term strategy. You need to spend a little time engaging with their content and getting involved before sliding into their DMs! Follow brands you're interested in and engage with their content before reaching out.
There are also several ways you can do this. A DM on social media could easily get missed, but it is one of the options here. Here are our top tips:
- Look for the right contact - Find out who their social media manager is via LinkedIn or their website.
- Craft a short, compelling pitch to explain who you are, why you love the brand, and how your UGC could benefit them.
- Attach a link to your UGC work (whether specific social media posts, or in the form of a website portfolio).
- Don't forget to follow up! But don't be too impatient.
40 brands looking for UGC creators
Now, it's all well and good knowing where to look for brands looking for UGC creators, but then it can take some serious time to dig around and find those in your niche.
To give you a headstart, we've done the work for you. Here are 40 brands looking for UGC creators, broken down by niche.
Beauty and skincare
1. Glossier
A brand focused on minimalistic makeup and natural beauty, Glossier is a great option for UGC creators and beauty enthusiasts. They often feature real people using their products in everyday routines, and this is the type of content that encourages new customers to make a purchase!
✅ What to pitch: Real, everyday makeup looks using Glossier products
❌ What to avoid: Overly dramatic or heavily edited content
🙌 How to get involved: Share your Glossier looks on social media, tag their accounts, and engage with their community.
2. Sephora
A global beauty retailer offering a wide range of cosmetics and skincare products, Sephora is another option for beauty enthusiasts. Much of their UGC features reviews and tutorials for using their products, so if you've got a knack for this type of content, it's time to get involved.
✅ What to pitch: Detailed product reviews and makeup tutorials featuring Sephora products
❌ What to avoid: Content that doesn't align with Sephora's diverse and inclusive brand image
🙌 How to get involved: Participate in Sephora's social media campaigns and use relevant hashtags
3. BFB Hair
Now, BFB Hair might not be for everyone, but if you're a fan of clip-in extensions, there are plenty of opportunities for UGC creators here. But it's not just about taking pretty photos of their products, oh no. It's important to create content that demonstrates how versatile their products are, and get creative with your tutorials!
✅ What to pitch: Styling tutorials demonstrating the versatility of their hair extensions
❌ What to avoid: Generic content lacking creativity
🙌 How to get involved: Create and share content featuring their products, and don't forget to tag BFB Hair
4. Cocokind
For beauty and skincare enthusiasts, Cocokind is an exciting brand for UGC creators. Known for their simple, plant-based ingredients and transparent approach to beauty, their community thrives on honest reviews and real results from real people.
✅ What to pitch: Skincare routines, before-and-after results, and ingredient-focused content
❌ What to avoid: Overly commercial or staged content
🙌 How to get involved: Share your journey on social media, tag their accounts and pitch your ideas
5. ColourPop Cosmetics
If you love experimenting with UGC content, ColourPop Cosmetics could be the perfect brand for you. Makeup artists and beauty bloggers share engaging content for ColourPop, featuring inventive ways to use their products — with great results.
Want to test out new looks and target a creative and diverse audience? Give ColourPop a try.
✅ What to pitch: Creative makeup tutorials showcasing how best to use ColourPop products
❌ What to avoid: Content that doesn't align with the brand's playful and colorful aesthetic
🙌 How to get involved: Share your makeup creations on social media using relevant hashtags
6. Burt’s Bees
Well-known for a wide range of natural skincare products, Burt's Bees is a brand focused on wellness and eco-friendly practices. There are plenty of ways to showcase your UGC too, including daily routines and everyday uses of Burt's Bees.
After all, what better content than real people using their skincare products in everyday life?
✅ What to pitch: Daily skincare routines featuring Burt’s Bees products
❌ What to avoid: Content that doesn't reflect the brand's commitment to natural ingredients
🙌 How to get involved: Engage with their social media campaigns and share your experiences of using Burt's Bees in real-life everyday uses
7. NATIVE
A brand focused on being cruelty-free and only tested on humans, NATIVE works on building trust with their audience via real people. UGC creators can get involved with the brand by creating soft promotions of their products, whether it's body wash, sunscreen, or deodorant.
With many consumers looking for natural ingredients and cruelty-free products, this is a great company to get involved with for UGC creators in this space.
✅ What to pitch: How NATIVE products slot perfectly into your self-care routine
❌ What to avoid: Not focusing on their natural ingredients
🙌 How to get involved: Follow and engage on social media, and keep an eye on their website to become a #NativePartner
Fashion and accessories
8. Reformation
If you're into sustainable fashion and you love styling outfits with an eco-friendly message, Reformation could be a go-to brand for collaboration. Their designs make it easy to create lifestyle, fashion, and styling content to reel in potential customers.
✅ What to pitch: Outfit styling, day-to-night looks, and sustainability-focused fashion content
❌ What to avoid: Fast fashion comparisons or content that doesn’t align
🙌 How to get involved: Create your own outfits and styling and tag them on social media
9. Gymshark
A global fitness apparel brand, Gymshark is renowned for its performance-driven clothing and strong lifting community (both on and offline). If you're in the fitness space, there are plenty of ways to get involved with a brand like Gymshark.
✅ What to pitch: Gym workouts, fitness challenges, and motivational content featuring Gymshark products
❌ What to avoid: Non-fitness-related content or overly edited images
🙌 How to get involved: Use the #Gymshark66 and other branded hashtags on social media, you can also apply for their ambassador and athlete programs
10. ASOS
An online fashion retailer, ASOS is known for their wide range of clothing, shoes, and accessories. So if you think you've got style and you're an upcoming UGC creator, ASOS could be one for your hit list.
✅ What to pitch: 'Get ready with me' style content, trending fashion content, hauls and transition Reels featuring ASOS products
❌ What to avoid: Low-quality or uncoordinated outfits
🙌 How to get involved: Participate in ASOS’s affiliate program or tag them in your outfit posts
11. Warby Parker
Gone are the days of just wearing glasses to improve eyesight, since eyewear has since become a fashion accessory for many. Warby Parker offers both stylish and affordable glasses and sunglasses, giving creators an opportunity to tap into a new niche.
Unlike clothing, you may need to get a little more creative with your UGC content — however, it doesn't have to be complicated! You can even incorporate Warby Parker into UGC content for other brands at the same time, if the opportunity arises.
✅ What to pitch: Unboxing and try-on videos showcasing different Warby Parker frames
❌ What to avoid: Content that doesn't focus on the eyewear or lacks personal experience
🙌 How to get involved: Participate in their home try-on program and create eye-catching new content
12. Simply Inked
Love body art, but don't fancy the commitment? No problem. Simply Inked could be the solution! This playful brand allows you to switch up your style effortlessly, whether you're testing out a design before getting the real thing, or simply want to have fun with new looks.
✅ What to pitch: Creative styling ideas, tattoo try-on videos, and transformation content
❌ What to avoid: Content that misrepresents temporary tattoos
🙌 How to get involved: Share your looks and how easy they are to use on social media
13. Outdoor Voices
If you live an active lifestyle and love to document your adventures, why not create content for Outdoor Voices? Outdoor Voices offers versatile and stylish activewear, encouraging customers to get moving in a variety of ways. You don't have to go climbing mountains to get involved either, so don't be afraid to keep it casual with a yoga session!
✅ What to pitch: Everyday movement content, active lifestyle shots, and styling Outdoor Voices pieces
❌ What to avoid: Highly intense or performance-driven fitness content that doesn't align with their mission to 'do things'
🙌 How to get involved: Share your active lifestyle wearing Outdoor Voices and pitch your ideas via social media
Tech and gadgets
14. OtterBox
OtterBox takes great pride in developing tech protection products. Since many of us are continuously on our smartphones, what better product to promote on social media? You'll need to get inventive, though. There's no room here for simply static aesthetic content.
✅ What to pitch: Snappy phone-dropping content
❌ What to avoid: Aesthetic content, since the products are focused on protecting your phone, not just making it look good
🙌 How to get involved: Create snappy content that gets noticed, and engage with the brand on social media
15. GoPro
A community focused on adventure, travel, and sports content, GoPro is not for the faint-hearted. Renowned for action cameras, if you're a creator always on exhilarating adventures, this type of brand should be right up your street. When it comes to UGC, social proof is a key element for showcasing what their products can do.
✅ What to pitch: Action-packed content, travel vlogs, and outdoor adventures
❌ What to avoid: Low-energy or static content
🙌 How to get involved: Submit content to GoPro’s awards program and use branded hashtags
16. Oura Ring
A smart wearable tech product that tracks sleep, wellness, and exercise, the Oura Ring is a great product to showcase daily routines and the power of technology. However, unlike other companies — such as fashion brands — UGC creators are somewhat limited to exploring one product.
That being said, if you want to demonstrate the many benefits of this type of technology, Oura Ring could be a niche community to get involved with,
✅ What to pitch: Sleep improvement and self-care content
❌ What to avoid: Content not backed by actual Oura data
🙌 How to get involved: Use the #OuraRing hashtag and apply for partnerships
17. Bose
A premium audio brand known for noise-cancelling headphones and speakers, Bose products build trust with consumers in a number of ways. And it's not just all about famous influencers! So if you're great at creating UGC that stands out, and you love music — Bose has potential.
✅ What to pitch: Lifestyle and productivity content showcasing Bose products in action
❌ What to avoid: Generic product photos
🙌 How to get involved: Use branded hashtags and share immersive audio experiences
Health, wellness, and family care
18. Hello Bello
Hello Bello is a baby and family care brand that frequently uses the work of UGC creators to showcase what they do best. From parents sharing authentic content of their children using their products, to honest reviews, Hello Bello take great pride is using UGC content that reinforces their dedication to quality and safety.
✅ What to pitch: Daily routine content, honest experience reviews and cute heartwarming moments using Hello Bello products
❌ What to avoid: Product-only photos
🙌 How to get involved: Offer genuine testimonials and get involved via hashtags
19. Thinx
Thinx sells innovated period underwear, on a mission to provide a comfortable and sustainable answer to menstruation. However, since this is quite a niche community, and Thinx have a very specific style and brand, for your UGC to stand out you'll need to make sure it's on-point!
✅ What to pitch: Personal stories and experiences using Thinx products with a focus on sustainability and comfort
❌ What to avoid: Content that is insensitive to the topic at hand
🙌 How to get involved: Share your experiences on social media, tagging Thinx and using their hashtags
20. Bloom Nutrition
If you're passionate about health, fitness, and feeling your best, you might want to share your view on Bloom Nutrition. This supplement brand is known for its viral greens powder and supplements, supporting digestion, energy, and overall well-being. There are plenty of ways to take advantage of their products, too, so there's so much you can get involved with.
✅ What to pitch: Wellness routines, smoothie recipes, and fitness-focused content
❌ What to avoid: Overpromising health benefits or making unverified claims
🙌 How to get involved: Keep an eye on their website for collaboration opportunities and share your experience with Bloom on social media
21. Ritual
If you're into health, Ritual could be a great product to promote in your UGC. Ritual offer clean and science-backed vitamins, which can be easily demonstrated in transparent everyday content.
To target health enthusiasts, building trust is an important task for brands like Ritual. So if you're into clean eating and looking after yourself, it's time to start creating some standout content.
✅ What to pitch: Health-conscious content showcasing Ritual’s transparency and ingredients
❌ What to avoid: Overpromising health benefits
🙌 How to get involved: Share your experience on social media and apply for their creator collaborations
22. Quip
Known for their streamlined approach to oral care, Quip is designed with simplicity and user-friendliness in mind. So, if you're into wellness and effective self-care, this could be a great product to feature in your UGC.
✅ What to pitch: Lifestyle content highlighting Quip's sleek design and easy-to-use products
❌ What to avoid: Overcomplicating the product or making unrealistic claims
🙌 How to get involved: Share your Quip experience on social media and keep an eye out for new UGC creator opportunities
23. Smile Direct Club
Now, this brand might not be for every UGC creator, but if you're into creating content about self confidence and self-improvement, there could be lots of potential. Smile Direct Club offer affordable, at-home clear aligners that help people straighten their teeth without the fuss.
✅ What to pitch: Before-and-after content, unboxings, and personal testimonials
❌ What to avoid: Overpromising results or making medical claims
🙌 How to get involved: Document your own journey and apply for their brand ambassador or UGC creator opportunities
Pets
24. Stella & Chewy's
A quick glance at Stella & Chewy's social media platforms will instantly give you an insight into this awesome pet brand.
So if you're on the lookout for pet brands looking for UGC creators, this is a great place to start. Grab your furry friend and showcase Stella & Chewy's products in everyday scenarios to get your content seen.
✅ What to pitch: Fun pet content showcasing Chewy products in everyday life
❌ What to avoid: Low-quality or impersonal content
🙌 How to get involved: Start creating user generated content with your furry friend/s and sharing it on social media. You can also tag Stella & Chewy's!
25. BarkBox
If you love all things dog-related, you're going to love creating content for BarkBox. This brand provides a monthly subscription box filled with toys, treats, and chews, all tailored to your pup.
Got a furry sidekick? Start creating creative content and get tagging.
✅ What to pitch: Unboxing videos, playful content, and fun reactions of dogs
❌ What to avoid: Content that doesn’t feature pets
🙌 How to get involved: Share your unboxing experience and tag BarkBox on social media
26. Barker Dog Beds
Another one for the dog lovers, if you're all about providing cosy comfort to your furry companion, creating user generated content for the likes of Barker Dog Beds is made easy. They specialize in orthopedic, memory foam dog beds designed to provide superior support — fancy, huh?
Their key brand values also include durability, comfort, and aesthetics — so it's important to keep these in mind when creating content.
✅ What to pitch: Lifestyle content featuring your dog enjoying their Barker Dog Bed, highlighting their key brand values
❌ What to avoid: Generic pet bed comparisons or boring content
🙌 How to get involved: Share your pet’s cosy and comfortable moments on social media and explore Barker Dog Beds’ partnership opportunities
27. Freshpet
We all know that diet and nutrition is incredibly important, and the same applies for your pets. Freshpet offer delicious pet food made with fresh ingredients, with no artificial preservatives. So if you want to focus on providing your pet with a healthy diet, Freshpet could be a great brand to explore for UGC content.
✅ What to pitch: Mealtime content showcasing Freshpet’s fresh ingredients, as well as pet reactions
❌ What to avoid: Overpromising health benefits
🙌 How to get involved: Start creating content and tag Freshpet on social media
28. Grubbly Farms
Another animal nutrition brand, Grubbly Farms focus on producing sustainable products for chickens! Packed with protein and eco-friendly ingredients, if you're an eco conscious content creator, Grubbly Farms could be a good option to explore. If you want to work with them, here's how:
✅ What to pitch: Educational content on the benefits of insect-based nutrition, as well as feeding routines
❌ What to avoid: Negative reactions from pets or comparisons that could be result in misrepresentation
🙌 How to get involved: Share your pet’s experience with Grubbly Farms products on social media
29. West Paw
For eco-friendly and durable pet products, West Paw is a great brand to feature in your content. Their toys, beds, and accessories are made from both recycled materials and non-toxic ingredients — giving you lots to explore in your content.
However, you will need to be wary about making any false claims, or confusing comparisons with other brands.
✅ What to pitch: Playtime content featuring West Paw’s tough, eco-friendly toys, as well as durability tests
❌ What to avoid: Unrealistic durability claims or comparisons that may be misleading
🙌 How to get involved: Start creating fun content on social media and get involved via their website with UGC creator opportunities
Food and drink
30. Liquid Death
If you're feeling a little more rebellious, you're going to get on just fine with water brand Liquid Death. Their punk-rock identity and eco-friendly values make them stand out from the competition, and provide a great opportunity for UGC creators to get on board.
✅ What to pitch: Rebellious humorous content that aligns with their branding
❌ What to avoid: Generic wellness content
🙌 How to get involved: Use their branded hashtags and engage with their social media campaigns
31. Olipop
We all love a sweet treat in the form of soda, but that doesn't mean it's the only option available. Olipop is the perfect brand for health conscious creators. Packed with prebiotics and botanicals, there are plenty of ways to highlight the benefits of Olipop in your UGC and get seen.
✅ What to pitch: Wellness content featuring Olipop as a better-for-you soda alternative
❌ What to avoid: Highly processed or junk food-focused content
🙌 How to get involved: Join their influencer program via their website and share your own experiences on social media
32. Chamberlain Coffee
Love to start your morning right? Chamberlain Coffee could be the perfect addition to your UGC. This brand offers high-quality, sustainability sourced coffee, with a fun and modern twist. If you love creating aesthetic content, there are so many avenues to explore to get involved.
✅ What to pitch: Aesthetic morning routines featuring Chamberlain Coffee
❌ What to avoid: Low-effort or overly promotional content
🙌 How to get involved: Use branded hashtags and tag @ChamberlainCoffee
33. ROAR Organic
While user generated content might not be the main focus of ROAR Organic, there are certainly opportunities to get involved and highlight the benefits of this electrolyte-packed drink.
If you're into health and wellness, there's plenty of opportunities here to get playfully with the brand and make new and exciting content. Lead an active lifestyle? You could be the perfect match!
✅ What to pitch: Fitness and wellness content featuring ROAR Organic
❌ What to avoid: Overpromising health benefits or making confusing comparisons to sports drinks
🙌 How to get involved: Share your hydration routine and tag @ROAROrganic
34. NuRange Coffee
Looking for a way to enjoy coffee without the crash? Whether you're a remote worker or knuckling down in your 9-5, we all have our coffee in different ways. NuRange Coffee delivers smooth, low-acid cold brew, with a bunch of functional benefits.
There are also lots of opportunities here to incorporate their products in your UGC, without it looking staged or awkward.
✅ What to pitch: Morning routines, productivity hacks, or fitness content featuring NuRange Coffee
❌ What to avoid: Generic content that doesn't highlight its unique benefits
🙌 How to get involved: Engage with NuRange Coffee on social media, pitch your ideas and apply for collaborations
35. Peak Cocktails
Bit of a party host? You might find that Peak Cocktails can easily work their way into your UGC. With premium cocktail mixers and ready-to-drink beverages, there are plenty of ways to showcase what this brand does in your content naturally.
✅ What to pitch: At-home cocktail tutorials, entertaining tips, and mixology content
❌ What to avoid: Excessive alcohol consumption or promoting overindulgence
🙌 How to get involved: Share your creations on social media and get involved with their branded hashtags
Home and lifestyle
36. Dyson
Cleaning and organization has taken social media by a storm in recent years! And there is nothing more satisfying than a great clean, whether in the form of a cleaning hack, tutorial, or before and after.
Plus, Dyson offer much more than just hoovers, so there are plenty of opportunities to branch out into beauty tech products too.
✅ What to pitch: Cleaning hacks, hair tutorials, and innovative uses
❌ What to avoid: Basic product shots without storytelling
🙌 How to get involved: Engage with Dyson’s social media and use #MyDyson
37. Caraway Home
Love styling your home with beautiful and functional cookware? Look no further. Caraway Home is a dream brand for UGC creators who love to style their home and highlight beautifully designed kitchen essentials.
So, if you love to cook, and you're very house-proud, start creating UGC for Caraway Home!
✅ What to pitch: Cooking content showcasing Caraway’s aesthetic and easy-to-clean design
❌ What to avoid: Overly cluttered kitchens or content that doesn't highlight the product's benefits
🙌 How to get involved: Share your cooking setups and tag @Caraway_Home on Instagram
38. Brooklinen
If you love cozy, stylish home vibes, Brooklinen is the perfect brand to feature in your authentic content. From ultra-soft sheets to plush towels, they're all about the home comforts in everyday spaces.
✅ What to pitch: Cozy home aesthetics and bedroom setups
❌ What to avoid: Generic bedroom content that doesn't focus on the product
🙌 How to get involved: Tag @Brooklinen and apply for collaborations
39. Our Place
Another for kitchen lovers, Our Place carefully blends style and function with their kitchen essentials. If you love to cook, don't be afraid to get stuck in with some creative dishes using their cookware.
✅ What to pitch: Cooking tutorials showcasing products or aesthetic kitchen setups
❌ What to avoid: Generic food content that doesn't promote products
🙌 How to get involved: Share your cooking experiences using Our Place products and tag them!
40. The Woobles
Whether you just do it as a hobby or you're well on your way to creating a side hustle, The Woobles is a fun brand to get involved with if you love crafting and creativity. Their crochet kits are beginner-friendly too, so you don't need to be a total pro (just yet).
✅ What to pitch: Time-lapse videos of your crochet progress, unboxing experiences, and finished creations
❌ What to avoid: Overcomplicating the process or showing frustration with learning
🙌 How to get involved: Share your journey, creations and more on social media and tag them
How to land UGC collaborations
Landing collaborations with your favorite brands isn't just about creating content — it's about positioning yourself as a valuable partner. To stand out in a world of UGC creators, you need to showcase what you can do, optimize your presence, and approach brands meaningfully. Here's how to get noticed.
Build a strong portfolio
If brands can't see your work, how will they know what you can create? Having a well-organized portfolio of UGC can help a brand quickly understand your style, creativity, and ability to produce engaging content.
Don't forget to include a variety of content, from reviews to unboxing, testimonials and more aesthetics shots.
Optimize social media for brand collabs
Social proof really does matter, which is why your accounts need to be consistent. Give your accounts a look over to ensure they are friendly to brands looking for UGC creators, and make it clear how to get in touch with you. Tag brands in your organic posts, and don't be afraid to engage with their accounts naturally.
Craft the perfect pitch
A solid pitch is short, compelling, and tailored to each brand. Don't go running your pitch through ChatGPT and expect it to work for everyone! You need to carefully tailor your pitch to the brand, its values, audience, and what you can bring to the table.
Deliver high-quality UGC brands want to reuse
It's important that as a UGC creator, you create content that feels authentic, yet polished. For some brands, they will want your content to be not-quite-perfect, to give it that real, authentic style. You may need to adapt your content for each brand — and so you should, to hit their values, tone, and branding overall.
Creating UGC with Whop
There's one brand we didn't yet mention - and that's Whop.
Why?
Well, because with Whop, you can create UGC for a range of different brands and businesses, all in one place.
Whop is home to a diverse range of creators from fitness influencers to digital artists, sports cappers to traders, and everything in-between. Creators on Whop use the Bounties and Content Rewards app to work with UGC creators.
- With Bounties, creators set a 'bounty' (aka reward) and ask their whop members to create or share a piece of content in return for cash.
- Using the Content Rewards app, Whop creators offer up rewards in return for content, usually an amount per x views.
Then, you can also create content directly for Whop. Whop Clips is a group where you earn money by clipping Whop's content.
So if you're looking for an easy way to earn money with UGC, check out whops and see how you can get paid simply and quickly,
Take your UGC content to a whole new level with Whop
Breaking into the world of UGC can feel a little overwhelming, but once you know who you want to work with — and how to get started — it certainly becomes easier. Before you know it, you'll be sharing your tips and advice in your own course on Whop, or teaching others how to master UGC with exclusive ebooks!
Whether you're just starting out or looking to scale your UGC business, Whop can help you generate a full time income as a content creator.
Head to Whop and starting earning money with UGC.
