How to sell fitness coaching programs online

Whether you want to sell fitness programs, workout regimes, meal plans or online coaching, this guide will show you how and why you should sell fitness programs.

By selling fitness programs online, you can reach clients around the world, and turn your expertise into a profitable business – all without being tied to a gym or teaching back-to-back classes.

Online fitness, workout, and nutrition programs have exploded in popularity, and the best way to tap into this demand is by creating your own programs, info-products and offers.

Whether you want to offer workout plans, meal guides, video courses, or subscription-based programs, this guide will show you exactly what to sell, how to get started step-by-step, and how to scale your fitness business online.

Can you make money selling workout programs?

Yes, you can absolutely make money selling workout programs online, and the potential is huge.

Online personal trainers and fitness coaches aren’t limited to one-on-one sessions.

You can earn through multiple streams:

• Subscriptions for weekly or monthly programs
• Paid communities for accountability and group support
• Digital products, like pre-recorded classes or meal plans
• Fitness apps to engage followers and sell content

Social media can amplify all of these income streams, giving you an audience that grows alongside your business.

Starting out small is easy, but online fitness programs are highly scalable. With the right platform, you can turn this into a full-time career (or a side hustle that generates passive income and diversifies your offerings).

Why online fitness?

People still go to gyms, but more are looking for workouts and nutrition guidance online.

The global online fitness market isn't slowing down: it's projected to to $250.7 billion by 2032, with a CAGR of 32.7%.

With that kind of growth, there’s never been a better time to monetize your fitness skills online.

"If you're a fitness crater with a six pack, you're sitting on a six figure business. Some coaches are earning more than CEOs."

- Online fitness trainer

How to sell fitness, nutrition, and workout programs online

Yoga teacher, personal trainers, CrossFit coaches, powerlifters – selling your fitness expertise online can reach a global audience, save time, and turn your skills into a profitable business.

Here’s a step-by-step guide to getting started.

Step 1: Prepare your content

Before selling, decide what type of content you want to create.

Think big picture first, then get specific:

• Who is your target audience?
• What problems are you solving for them?
• What do you want to teach, and how?

Popular content formats include:

• Workout videos
• Pre-recorded classes or challenges
• Meal plans and nutrition guides
• Courses or coaching programs
• Live training sessions
• Access to paid communities
• Progress tracking tools
• Bundled offerings

Start with a solid base of content your customers can immediately use. You’ll add more over time, but having an initial library encourages subscriptions or one-time purchases.

Step 2: Pick a business model

Your business model shapes your pricing, content, and revenue streams. Common models include:

• On-demand: Customers purchase and access content whenever they want.
• One-off: Customers pay once for a single product or program.
• Subscription: Customers pay regularly (monthly, quarterly, annually) for ongoing content.

Subscriptions are particularly profitable because they generate recurring income and help you build a loyal community.

Step 3: Choose your platform

Where you sell is as important as what you sell.

Your main options include:

• Fitness apps: Reach mobile users, especially millennials and Gen Z.
• Personal website: Full control over your content, but higher development and marketing effort.
• Ecommerce platform (like Whop): Fast setup, built-in audience, and the ability to sell courses, downloadable programs, coaching sessions, and community access (all in one place).

Step 4: Plan out your marketing strategy

Even the best content won’t sell itself. Key marketing channels include:

• Social media: Build a following on TikTok, Instagram, or Facebook by posting free workouts, tips, and snippets of your paid programs.
• Paid ads: Use Facebook, Instagram, or Google ads to reach new customers. Start small, track results, and scale successful campaigns.
• Referrals: Encourage existing clients to share your programs, offering discounts or rewards through Whop’s affiliate features.
• SEO: Optimize product descriptions, store pages, and content with relevant keywords to improve organic visibility.

Step 5: Launch your business

You're now armed with a powerful arsenal. You have your skills which you've poured into some exciting workout content, and you're ready to start making money. All that remains is to get started.

Before going live, check:

• Your platform is set up with your branding and product descriptions.
• Social media profiles are active and posting relevant content.
• You have enough content ready (videos, ebooks, programs).
• Pricing models are clear.
• Visuals (hero images, videos) are eye-catching.
• Paid ads or marketing campaigns are ready to run.

If you've answered "yes" to all of the above, it's time to pull that trigger and start making money. 

How to list and sell your fitness program on Whop

If you want to sell your fitness programs to a large audience, automate content delivery, track business insights, and keep everything in one place, Whop is the platform for you.

Setting up is fast and easy (far simpler than building your own website).

Here’s how to get started:

1. Sign up to Whop

Signing up with Whop is as easy.

Head on over to the "Start Selling" page, type in your email and the name of your store (which you can change later if you'd like), and register to get started.

2. Set up your first product

Click on "Set up product" on the Home tab. This takes you to a page where you can pick what you'll be selling.

Don't worry if your services fall under multiple categories, you can always add more products or mix and match the ones you'll add at this stage.

Set up your product name at the top (and try to make the name informative)!

3. Pick the right product type

Select the Whop product type that matches your service:

• Courses for structured programs, like a 12-step weight loss plan
• Discord or Telegram access for community-based programs
• Live sessions or software access via your Whop hub

Explore options until you find the perfect fit for your product.

4. Set your price

Whop lets you customize pricing however you like:

• Subscriptions: Monthly, quarterly, yearly, or custom intervals
• One-time payments
• Free trials, extra fees, and discounts

Customers can pay with credit and debit cards, PayPal, or crypto.

5. Write a product description

Make your program irresistible. Use Whop’s AI to help craft your description, or write it from scratch.

Check competitors’ listings for inspiration, then tweak yours to stand out.

6. Customize your storefront

Add multiple products, then click Store page → Customize your page.

Here you can:

• Update your page name, URL, and tagline
• Choose primary and secondary categories
• Add SEO-driven tags
• Upload up to 8 images of workouts, meal plans, and other content
• Highlight key features and add FAQs for credibility

7. Apply for Whop Discover and set up payments

Once your storefront is ready, follow the video above to apply for Discover, listing your offer in front of thousands of buyers.

Then, set up your payments. There are three types of pricing available on Whop: free, one-time, and recurring.

Each has different setting related to them and you can switch between the pricing types by clicking on them.

Make sure to check out the advanced options to further customize your product's pricing.

And that’s it! Your online fitness programs are live. Keep your content fresh, engage your community, and scale your business at your own pace.

Start your online fitness business with Whop today

Online fitness is a huge earner, and there’s never been a better time to turn your passion into a business.

By starting now, you’ll reach clients around the world and get a head start before the market becomes even more competitive.

Whop makes it simple: list anything from personalized workout videos to exclusive meal plans or fitness communities, all while tapping into an existing customer base ready to buy.

Getting started takes just 10 minutes. You can sell courses, ebooks, one-on-one coaching, and more, all in one place.

Skip the headaches of building websites or juggling multiple platforms. Join Whop and monetize your fitness content beyond the gym.

FAQs

How to market fitness programs online?

The best marketing strategy is one that covers all the bases. For starters, get yourself on social media, especially Instagram and TikTok, but other platforms are good to add, too. Post relevant content and engage with your audience on a regular basis to build a following. 

Consider starting a YouTube channel to post workout videos and link back to your paid fitness programs. Lastly, using paid ads can also help you market your services.

How to sell a personal training program?

The easiest way to sell personal training programs is to use Whop. You can prepare fitness courses and sell them through one-off payments or subscriptions. You can also let your followers sign up for paid calls with you where you can offer even more personalized advice. Alternatively, you can sell your program through a website, an online storefront, or an app.

How to start a website selling fitness programs?

You'll need to buy some internet real estate by buying a domain name and URL, then set up your website by coding it yourself or using a website builder like Wix. However, to sell fitness programs, it's often easier to just sign up with an online marketplace like Whop, which supports secure payments and automates all the tedious tasks, such as sending course materials to your customers.

Are fitness apps profitable?

Yes, fitness apps can be profitable, especially if you market them on various channels, such as social media or online marketplaces. The global fitness app market is booming and it's expected to continue growing at a substantial rate. If you have something new to offer and a little bit of patience, a fitness app can be a good source of income, including passive income.