There’s great news for Spotify podcast creators. Spotify has launched new updates to boost your monetization on the platform.
In November 2024, Spotify announced new features to help podcasts significantly grow their audiences alongside monetization tools. The features went live in January 2025.
The majority of these updates are geared toward video podcasts. Reports show that 50% of new podcasts that build a sustained audience offer video to their viewers, so it’s highly advised that podcast creators consider it an alternative way for fans to experience your show.
Let’s take a look at what these new podcast monetization tools are and how you can use them.
Spotify podcast updates for creators in 2025
Here’s what you can expect from Spotify’s new changes in 2025:
1. Uninterrupted ad breaks for video content

Before 2025, all Spotify users (even Premium subscribers) had to listen to and watch podcasts with ad-break interruption. It was frustrating and was drawing listeners to other apps.
Now, Spotify Premium in the U.S., U.K., Australia, and Canada users can enjoy uninterrupted video podcasts – no more ad breaks!
Spotify reports show that podcast consumption trends have rapidly shifted towards video podcast consumption. Out of Spotify’s 640 million users, more than 250 have watched a video podcast, and around two-thirds state they prefer to watch podcasts with video.
As of 2025, there are more than 300,000 video podcasts on Spotify. This number has grown by 50% in the past year.
The system will be streamless, so listeners can flick between video and audio without the need to restart an episode. It’s great news for its users, with 57% of Gen-Z users preferring to watch and listen at the same time.
You’re likely thinking, “OK, but how do I make money from my podcasts without ads?”. Read on.
2. Spotify’s new ‘Spotify Partner Program’
The new Partner programs provide another path to monetization, outside of ads. Spotify describes it as a new, audience-driven payout model for Premium video consumption.
Put simply, your podcasts will be monetized via payouts from two Spotify Partner programs: audience-driven payouts from Spotify Premium video engagement, and the ability monetize via ads in Spotify free and on all other podcast listening platforms.
So, you still get a slice of Spotify’s pie – but without your Premium viewers listening to frustrating ad breaks. Instead, you’ll earn based on how much your fans stream your content. Spotify states you will earn more for your audio and video this way.
While ads will remain for free Spotify users, so you will still be able to make money.
3. Promote your podcast with video clips

Say hello to short-form video clips on Spotify!
All those video clips you upload onto TikTok, Instagram, and YouTube shorts, can now be uploaded to Spotify too.
To help promote your podcast, you can upload one clip per episode, up to 90 seconds long.
Your clips will then be recommended across Spotify, including on the Home feed, Podcasts feed, Browse, and Now Playing section. Plus, they will always be available on your Podcast show page – so your fans can get a preview of your episodes.
Spotify isn’t planning to turn the app into a rival to TikTok or Insta. Instead, they just want to provide an extra way to get your fans hooked and click play on full-length episodes.
Scroll down to see some top tips on how to maximize the use of video clips on Spotify.
4. Customize thumbnails
You’ve long been able to set episode-specific thumbnails, but now you can upload custom video thumbnails.
Video thumbnails are a far more eye-catching alternative to Spotify’s auto-generated 16:9 thumbnails, and will help grab user attention across all devices.
You can even go back through old episodes and give them a fresh video thumbnail refresh – from a quick clip of a guest to a full preview of the episode.
5. Easy analytics with the new Spotify for Creators dashboard

When monetizing your podcasts, data is your friend. So, you’ll be glad to know that Spotify has redesigned its Spotify creator dashboard to make key metric data clearer than ever.
With both the dashboard and push notifications, you’ll be able to rapidly see:
- Your podcast growth rate.
- The performances of your episodes, including stream count, viewing hours, and user comments.
- Understand how your audience finds your content, including how many show page visitors actually listen to an episode.
- Track the latest comments, so you can engage with your fans directly on Spotify.
Bonus: Improved podcast video experience
Outside of the uninterrupted ad break changes, Spotify in 2025 also sees improvements for video across the platform, including:
- Personalized video recommendations
- Playback improvements, so users can now pinch-to-zoom, scroll through video chapters, and easily flick between video and audio experiences.
- Audiences can now leave feedback to creators, directly on Spotify.
- A ‘following filter’ on Spotify’s podcast feed, guiding audiences towards the ideal content faster than ever before.
How to monetize your Spotify podcasts in 2025
Claim your podcasts on Spotify
The first step to making money through Spotify with your podcast is to claim it on the platform. It’s entirely free.
To get started you need to sign up to ‘Spotify for Creators’. The free platform gives you all the tools you need, from promotion to data tracking. Every podcast created with Spotify for Creators is automatically published to Spotify.
You’ll then start to make money from Spotify’s ad-revenue system.
Not sure where to start? Check out our blog on Spotify for Podcasters: Complete Review & Tutorial.
Sign up to the Spotify Partner Program
To start earning money from your audio and video podcasts, you need to apply to the new 2025 Spotify Partner Program.
You can then earn money either via ‘Ad revenue’ or ‘Premium video revenue’.
Ad revenue will see you earn a share of revenue every time a monetized ad plays on your episode. You just need to mark where you’d like the ads to play, and Spotify will take care of the rest.
Premium video revenue will see your podcast videos go uninterrupted. Instead, you’ll earn a share of Spotify’s premium subscriber earnings – based on how many premium views you get.
To sign up for the new Spotify Partner Program, you must be located in the U.S., UK, Canada, or Australia. Your show must also:
- Be uploaded and hosted with Spotify for Creators.
- Have over 2,000 unique user streams in the last 30 days.
- Have at least 12 episodes published.
Use Whop to make a paid community
Some of your fans will be keen to provide extra financial support to your podcast, in exchange for exclusive content.
On Whop, you can create a paid subscriber community, to offer extra benefits that Spotify can’t handle – such as exclusive digital products, behind-the-scenes footage, and VIP chats with you and your hosts.
You can set the price as low or high as you want, and gain passive income in return!
Host exclusive live events with Whop

Podcast fans love to get a taste of the show in real life, so consider hosting a live event to connect.
You could host a live episode before a paid audience, a Q&A session, a meet-and-greet, or a fan meet-up. You can then sell merch, or have a sponsor pay to support the event for further income.
You can even announce and host the event on your whop, to your exclusive community.
- What is a whop?
- Using the events app on Whop
Premium episodes
For those mega fans who want a little more of the action, why not sell premium episodes on Whop? These episodes can be priced as you wish, just be sure to give your audience something in return for their money.
It also gives you the chance to explore areas of your content that you wouldn’t ordinarily do.
Sell merch
Podcasts are a huge marketplace for merch, from basic T-shirts with a logo to unique references and quotes that are recognizable only to hardcore listeners.
Print-on-demand services can help you to get started, without the need to invest cash upfront.
It doesn’t have to be just physical merch too. Whop is a great place to sell digital products that require no physical labor or shipping costs, such as courses, digital sticker packs, games, videos, and wallpapers.
Sponsorships
The vast majority of successful content creators use sponsorship to support their efforts, by collaborating with brands that align with your podcast values and niches.
In exchange for payment, you can promise to mention the brand in your podcast. Hey, we’ve all heard of Squarespace, haven’t we? Almost certainly, due to a podcast promo.
Most sponsorships can extend to social media too, for extra earnings. And with that, comes the possibility of affiliate marketing.
Check out our guide to finding a sponsor for your podcast.
Online courses
If your podcast focuses on a niche that you’ve got expertise in, you could sell online courses on your whop while educating your listeners. It will boost your standing in the podcast world too.
This is a fantastic way to make passive income, as online courses are usually cheap to produce (but time-consuming) but offer big financial rewards. For example, if you sold 50 courses priced at $100 per month, you’d make $5000.
Top tips for creating clips for your Spotify podcasts
To create a clip that promotes your podcast episode across all Spotify screen faces, you need to log in to Spotify for Creators, go to Episodes, and click ‘Upload a clip’ next to the episode you want to promote.
It’s that easy! But here are some tips to maximize clip impact:
- Go vertical: The majority of Spotify users watch podcasts on their phones, so you need to create vertical clips and fill the screen.
- Don’t slack on quality: Make those clips as crisp and clear as possible, with the audio easy to understand. It’ll retain the audience's attention and give them the heads-up that your podcast will sound professional.
- Grab attention: Create clips that suck you in instantly. This isn’t the time for a slow intro. Feature those headline-grabbing quotes, hilarious outtakes, or cliff-hanging moments.
- Focus on the episode: As each clip is designed for an episode, your clip shouldn’t act as a trailer for the podcast in general. It needs to give a quick taste of the specific episode.
- Length: You’ve got 90 seconds to work with, but don’t feel you need to use it all. Leaving some mystery and suspense works wonders in converting to episode listens.
- Captions: In 2025, everyone relies on captions. Whether we’re on the subway, around sleeping kids, or at work, we need to be able to read what’s going on in a clip, and not just hear it.
Spotify video podcasts that are raking in the cash
Looking for inspiration, here are some of the most successful podcasts that make use of video to boost their audience enjoyment:
1. Call Her Daddy

‘Call Her Daddy’ is a comedy and advice podcast hosted by Alexandra Cooper and Sofia Franklyn. Covering women-focused topics, including relationships, empowerment, and personal growth. It was once bought by Spotify for $60 million before SiriusXM paid over $125 million in 2024.
Its use of video adds to the feeling that you’re in the room with the guests.
2. The Diary of a CEO with Steven Bartlett

British entrepreneur and investor, Steven Bartlett, launched ‘The Diary of a CEO’ in 2017, and has seen it become one of the most popular podcasts on Spotify.
Its in-depth interviews with famous figures might not seem particularly entertaining for video viewing, but the intimate one-on-one chat seems heightened with body language on display.
3. Rotten Mango
Hosted by Stephanie Soo, Rotten Mango, is one of the most popular true crime podcasts around. Covering informative, speculative, and relatable topics, it gets millions of views per episode. Its episodes use overlays, clips, and footage of the host and guests to add to the viewer experience.
4. The Joe Rogan Experience

Love it or hate it, the often controversial Joe Rogan Experience podcast launched way back in December 2009. Now, it’s the top-earning podcast of all time, earning close to $1 million per episode.
Rogan has hosted some of the biggest names in entertainment, sports, science, and politics, with videos giving a unique look at some revealing and confrontational questions.
5. Stick to Football

Stick to Football nets millions of listeners every episode, particularly via its video version on YouTube. The brunch-style approach features legendary soccer stars discussing the past and present of the sport, with video often revealing far more than the audio version can.
Host Gary Neville is known for increasing revenue streams with sponsorship promos.
6. Hot Ones

Hot Ones is perhaps one of the best examples of how a podcast can grow in value with the use of video.
Listening to celebrities answer interesting questions while eating an increasingly spicey selection of hot sauces is entertaining. Watching it is even better.
It hosted the likes of Billie Eilish, Lewis Hamilton, Margot Robbie, and Shaq O’Neil. It was sold by BuzzFeed in 2024 for around $82.5 million.
Use Whop to monetize your podcast fanbase

All these new Spotify Partner Program tools can help you expand your podcast audience to those who want video. But then, how can you cash in further?
The answer is Whop.
Whop gives you an all-in-one hub to look after and monetize your fanbase, giving them all they need to enjoy your podcast community. You can create a paid subscription, sell courses, run exclusive events, sell digital products, create exclusive chats, run contests and so much more.
You can also explore expert advice from podcasts and entrepreneurial gurus if you need some pointers.
It’s easy to get started and gives you all the tools to start making passive income, every month. What are you waiting for?
FAQs: Spotify for Creators
What specifications must Spotify clips fit?
Your files must be 15 to 90 seconds long, no bigger than 1GB, contain audio, and be an MP4 or MOV file. You can upload vertical or horizontal videos, but we advise going with vertical (that fills the screen).
Can my clips contain music?
Spotify says no, unless you own the commercial rights to it.
What is Spotify for Creators?
Spotify for Creators is a dashboard dedicated to managing your Podcast show on Spotify. You can upload directly to Spotify via it, or claim a pre-existing show uploaded via a different distributor.
The platform is also where you can upload clips, thumbnails, and descriptions to boost your engagement. It’s also full of easy-to-understand data metrics, so you can understand what works and what doesn’t.
How can I have ad-free video podcasts on Spotify?
To avoid ads showing on your Spotify video podcasts, you’ll need to apply to the Spotify Partner Program. This is only eligible for shows uploaded via Spotify that have over 2,000 unique listens in the past 30 days.
How do I earn money, if my Spotify podcasts have no ads?
If you’ve qualified for the Spotify Partner Program, your ad-less podcast episodes will make money via the ‘Premium revenue’ system. The more views you get from premium users, the more revenue you’ll get from premium subscription income to Spotify.
How much does Spotify pay for podcasts?
Spotify splits ad revenue with podcasters at around 50%.
Revenue is measured via Revenue per 1000 impressions (RPM) and is estimated to be around $5 to $30 per 1000 listeners.