Whop is a platform for any online business. Learn what a whop is, explore real examples, and see how you can start selling your own offers—from memberships, to services, to coaching.
Key takeaways
- A whop is a customizable online business space you can shape into courses, coaching, memberships, or any monetizable offer.
- Apps are modular building blocks that let creators add specific features like chat, courses, and forums to their whop.
- Whop combines creation tools with a built-in marketplace, helping creators both build and get discovered by millions of visitors.
Whop is where the internet does business. Our mission? Deliver everyone a sustainable income. How that happens? That's up to you.
The internet has made it possible for anyone to go from idea to business, whether it's teaching others, selling a service, building a community, or monetizing SaaS.
Whatever it is, we can give you the tools to do it. Build your own whop (your storefront on our platform) and create your own offer that people can buy, join, or book.
Every whop comes with the tools you need to sell, manage, and scale your business in one place. And because Whop has its own built-in marketplace, millions of people each month can find and purchase offers just like yours.
What is a whop?
Great question. A 'whop' (or whops) refers to the business you run on Whop.
That can be almost anything: a paid community, an online course, a coaching program, a software subscription, a services agency, a physical product line, a ticketed event, a marketplace. You decide what it is, how it looks, and how it makes money.
Every whop comes with the building blocks and native apps to deliver the product you want to build. Install chat for real-time conversation, courses for structured learning, forums for discussion, content for exclusive drops.
Plus, we'll give you high-converting product pages, flexible pricing, and built-in payments from day one.
Your whop starts as a blank canvas and you shape it into exactly what your business needs (no coding required).
Charge monthly, annual, per seat, or one-time fees. Offer free access with premium upgrades. Mix and match however you want.
TL;DR: Whop is the platform. A whop is what you build on it.
Why should I build my business on Whop?
Running a business online has never been simple. It usually requires juggling multiple tools, subscriptions, and platforms that never quite talk the same language.
One platform to take payments, another to reach customers, and a third to pay your team. Probably a fourth to stay compliant. Those setups are clunky, wasting time, energy, and resources that could be better spent.
Whop closes the loop and unifies the whole operation. When you build your own whop, you get:
- Money movement. Accept payments from anywhere, pay out your people everywhere, and hold a balance that earns yield.
- Customer acquisition. Reach new buyers through the Whop network and run ad campaigns across major platforms from one dashboard.
- Everything that keeps it running. Pay your team and affiliates, automate your taxes, issue cards, and stay compliant. It's built in.
Those features are essential when you're hungry to scale your business beyond the usual boundaries. The average business on Whop grows revenue 51% year over year.
How to create your first whop
Now that you know what whops and apps are, it’s time to create your own. The process is quick and straightforward.
To get started, click Create a whop in the sidebar of your dashboard. If you already have one or more whops, you’ll also see a '+ new business' button at the bottom of your whop list. Clicking that button allows you start a new whop at any time.
You can also click the button below:
Once you’re on the onboarding page, you’ll complete five quick steps: choose your business model, select your industry, share how you plan to use Whop, pick your country, and enter your business name.
After that, you’ll be guided through creating your first product, and then it’s time to set up your whop. There are two main things left for you to do: add apps and configure your store page.
Add apps
Apps are the very things that make your whop a usable platform and not just an empty space.
You should take a look at every single app that is available on the Whop App Store and decide which ones your platform needs.
Hot tip: avoid adding too many apps (you don't want a cluttered whop), but add enough apps so that your whop can function as intended.
For more information on adding apps to your whop, read our 'how to add apps to a whop' guide.
Set up your store page
After you’re all done with apps, it’s time to set up your whop's store page.
By setting up your store page, you can provide information about your products, apps, platform, and basically, everything a potential user needs to see to be able to decide if they want to be a part of your whop or not. It's also required to list your products on Discover.
Want to learn how to set up the perfect store page for your whop? Check out 'How to set up your Whop store page' and 'How to create an offer headline'.
How to join a whop
Joining a whop is easy, and you'll find a whop for pretty much anything on Whop’s Discover marketplace.
Don’t have an account yet? Head straight to whop.com/discover to browse. Otherwise, you can access Discover right from your dashboard sidebar.
Check out the top whops by category, or explore trending searches to see what others are joining right now.
Once you find a whop you like, click the Join button. This will trigger a payment popup, where you'll be you're prompted to choose a payment option (like card) and enter a promo code (if any).
Once you complete the purchase, you'll be taken to the whop's main page.
Congrats, you just joined a whop!
Making money with a whop
Making money from a whop can happen in one of two ways. You can build a whop yourself and charge people for access to your product, service, or group; creating your own business here on Whop.
Or, you can join whops offering user payouts for clipping, content, and UGC opportunities.
Earning money from your own whop as a creator
However your business makes money, there's a way to do it on Whop:
- Sell what you know: Package your expertise into courses, coaching, memberships, or a community people pay to be part of.
- Sell what you made: List products, files, and software, with secure delivery and payments built in.
- Sell what you do: Offer services and consulting, send invoices, and get paid the same day.
Your whop is free to start, with no monthly fees (you only pay when you get paid).
Earning money as a member within whops
You don't need your own whop to make money. Through Discover, you'll find whops focussed on offering clipping and UGC opportunities. These businesses are literally paying people to make the short-form videos, clips, and content that grow their whop.
Find an opportunity, create the content, and get paid for the results you drive. It's one of the simplest ways to start earning online with no product, no audience, and nothing upfront.
Create your whop today
You’ve seen what a whop is, how it works, and what’s possible when you launch one. Now it’s your turn.
Whether you’re selling knowledge, products, or services, Whop gives you everything you need to build, scale, and get discovered. All in one place.
Sign up, create your whop, and start making money online today. Your business starts here.
