Vinted review: Everything you need to know about the second-hand marketplace

Whether you’re a business focused on reselling products or an individual seller looking to free up space in your closet, knowing the right sales platform can help you get rid of those used items and still make good money from them.

There are so many marketplaces dedicated to selling second-hand items, but Vinted stands out for offering a wide variety of categories ranging from luxury fashion to pet products. In this article, we’ll tell you everything you need to know about this platform, how it works, its benefits, and share tips on how you can thrive on the website.

Keep reading to find out how you can strike it big with Vinted.

What is Vinted?

Vinted is the largest online international customer-to-customer marketplace in Europe, focused on buying and selling second-hand goods in a wide range of categories, including fashion, electronics, home & decor, and even pet supplies.

Vinted operates internationally, with shipping options through pre-paid labels and a fast-growing member base of 25 million users spanning 12 markets across the world, including:

• USA
• UK 
• France
• Germany
• Belgium
• Spain
• The Netherlands
• Austria
• Poland
• Czech Republic
• Lithuania
• Luxembourg

Why should I sell on Vinted?

Vinted is a convenient platform, offering a simple and versatile way to sell used, but still in good condition, items. The marketplace offers many advantages that can benefit both experienced business owners and first-time individual sellers.

Here’s why you should sell on Vinted:

No selling fees

Listing products for sale on Vinted is completely free. The only expenses you may have will be with shipping (if a custom method is chosen) or if you want to boost the visibility of your listings using the service on Vinted called "bumping".

Specific items selected by you can get better visibility on the platform’s feed, newsfeed, and other users’ search results per category. The fee for bumping listed items will vary depending on how long you want the specific item to have its viability boosted and pricing of that product.

Simple and user friendly

Vinted is a platform that primarily functions as a mobile app, but also has a website. It’s a user-friendly platform with clear functions and good support, ensuring your experience is as smooth as possible. You can set up your storefront and start selling quickly, even if you don’t have experience in ecommerce.

Wide reach

Although Vinted doesn't operate in every part of the world, the platform is present in the US and most of Europe, which means you can sell your products to a global audience and make more money than you would selling locally.

And with Vinted’s integrated shipping solution, the prepaid Vinted-generated shipping label, you don’t need to worry about finding third-party shipping services since the platform can deal with that for you.

Community-oriented features

Vinted is a platform that values ​​interaction and transparency between buyers and sellers. It’s possible to send direct messages to sellers on the shopping page to ask questions and define delivery options. Shoppers can also make offers on products, opening space for negotiations, which encourages purchases and increases conversion rates among sellers on the platform willing to bargain.

What can and cannot be sold on Vinted

Despite being a marketplace known for its wide variety of product categories, there are certain items that Vinted doesn’t allow for sale.

Being new or second-hand products, sellers on the platform must be aware of these to avoid violating the platform's terms of use and having their account suspended.

Can be sold on Vinted

• Clothing and accessories: Women’s, men’s, and children’s clothing, footwear, bags, and accessories.
• Childcare and baby essentials: Toys, furniture, and childcare equipment for children and babies.
• Beauty and personal care: New cosmetics, beauty products, accessories and gadgets for self-care.
• Technology: Tech-related items such as headphones, smartwatches, phone cases, and similar accessories.
• Home and living: Homeware, including textiles, tableware, furniture, and decorative accessories.
• Entertainment and leisure: Gaming consoles, video games, board games, card games, books, board games, puzzles, music, and audio equipment.
• Pet care essentials: Clothing, accessories, bedding, travel products, and toys.

Cannot be sold on Vinted

• Illegal or restricted items: items prohibited by law in most countries, including firearms and weapons of any kind, counterfeit goods, and products that are not owned by the seller.
• Health and hygiene concerns: Products that don’t meet hygiene standards or pose health and safety risks, such as used underwear, opened cosmetics, and any cosmetics not in their original sealed packaging.
• Medicine, food, and tobacco products: Vinted doesn’t allow the sale of food of any kind, prescription or over-the-counter medicines, and products made of tobacco.
• Bulk or dropshipping products: items purchased in bulk or those typically associated with low-value dropshipping practices.
• Excessive brand-new items: A large volume of brand-new items, including those still bearing retail tags, that may resemble a commercial inventory.
• Items misaligned with Vinted’s vision: Products that simply don’t align with Vinted’s focus and vision, such as products with animal fur and related items, extreme sports equipment (e.g. bicycles, skis, snowboards), and tickets for events and shows.

The platform also prohibits its users from creating listings marked with phrases like "can be ordered," "sold," "currently out of stock," or "check back later," which suggest the item is not immediately available. Any product listing must be eligible for purchase or trading as soon as it’s posted.

How does Vinted work?

Vinted is a simple platform that can be used even by the least proficient seller.

Here's everything you need to know about how Vinted works for sellers (and how to actually start selling on the marketplace):

Creating an account

Vinted can be used both via mobile and website. To create an account, you just need to access the Vinted website, or download the app on your phone, and fill in basic information such as your location and type of item you want to sell, among other things.

One thing to consider is that on Vinted there are two types of profiles that a person can register for: "individual users" and "pro users". Individual users are classified as individual sellers on the platform who just casually sell second-hand goods. Pro users, on the other hand, are registered brands and sellers who operate on a more professional basis inside the marketplace.

The main difference between Vinted users and Vinted pro users is that pro users are required to offer 14-day returns on their products. Another characteristic is that pro users are also identified by a "pro" icon next to their name on the Item page and in their profile, which serves as a quality seal on the platform.

As a pro user, you are also subject to stricter rules that must be followed according to the platform's terms of use. These rules are:

• No selling products that are illegal to sell in the country where they are being offered.
• No selling cosmetic items (including beauty tools/gadgets).
• Renting of items is prohibited.
• You can’t sell items with a note such as "can be ordered”, “sold”, “currently out of stock”, “check back later”, etc.
• No selling items you made as hand-crafter or designer.
• Offer for resale items purchased in bulk or typically sold as low-value dropshipping items (i.e. items sold at a low value given the current market practice) is not permitted.

Despite the rules, pro users have a more robust buyer protection system, in addition to other advantages. If you’re a limited company, you’ll need to list your company details, such as your business address, on your page (individual sellers can choose to keep this information private).

And if you’re a larger brand you can integrate with Vinted’s API, which offers many options for catalogue management and your own Vinted account manager.

Listing products

When listing products, sellers should fill out as much information as possible about the item—all of which will be displayed on the sales page. Information such as the product brand, size (in the case of shoes or clothing), condition, color, location where the product is being offered, and accepted payment method, among others.

Up to 20 photos can be uploaded per listed product and, as mentioned before, buyers can contact you via messenger on the platform itself, either to ask questions or to send an offer. Vinted also accepts two currencies: US dollars and euros.

Dealing with shipping

There are two main methods for shipping products on Vinted: through the platform's integrated shipping model, or custom shipping.

Vinted's integrated shipping method consists of prepaid shipping labels generated by the site itself. When a buyer checks out using the "Buy now" button and chooses the integrated shipping providers available on Vinted, they'll purchase a shipping label for you to send the items purchased.

Custom shipping is defined between sellers and buyers. It can be through peer-to-peer deliveries—in the case of regional sales—or through third-party delivery companies. It is important to know that this method is not available for all categories of items on the platform, depending on the platform's current usage policies.

Getting paid

Once delivery is made you’ll be paid within the next two business days after confirmation, or when the buyer confirms it through their profile in the app, or on the website.

Vinted offers the option to deposit your earnings into the Vinted wallet, or you can be paid directly through the various payment options offered by the platform, such as credit and debit cards, Apple Pay, and Google Pay.

How to stand out on Vinted

Vinted can be a very lucrative platform to work with, but with its large user base, certain product categories can be quite competitive. Segments like clothing and footwear are very busy, with new products being posted almost every hour.

With that in mind, here are some useful tips to help your business make the most of Vinted to sell products:

Be accurate with your product descriptions

No matter what you are selling, the first rule when selling used products is to be very descriptive about the condition of the items.

Vinted allows for a short description, which appears alongside the information on each product's purchase page. Although short, you can use this space to write additional details that complement the product's general information, such as "medium-sized shirt, worn once".

Take good-quality photos

Presentation is everything. Take as many photos of your product as possible (maximum 20 of course) from every possible angle and show the item as a whole. Make sure the lighting is good and the environment is neutral.

It’s also important to show any flaws or wear that the item may have. Selling a product with an unspecified defect goes against the platform's rules and may result in returns and possible suspension of your account.

Price competitively

Set competitive prices that are fair for your offering, but still provide a profit margin for your business. A good tactic is to evaluate prices offered by users who sell similar products to yours, ensuring that your prices are competitive—but profitable—within the Vinted ecosystem.

Be responsive to potential customers

Vinted offers direct contact options between buyers and sellers and you can use this to your advantage. Always try to respond to questions and comments as quickly as possible via the Vinted messenger. Buyers will also constantly make offers for your products and you can use this to build customer loyalty by accepting these offers or making counter offers with discounts when possible.

Is Vinted worth it?

Vinted is a very good marketplace for sellers if you're looking for a low-cost, user-friendly platform to sell secondhand items, especially clothing, accessories, and home goods.

While it may not be as advanced as platforms like Depop and Poshmark, or as well-known as Facebook Marketplace, Vinted offers several benefits that make selling on the platform a profitable experience. But it’s important to note that the marketplace doesn’t operate everywhere in the world, so depending on your country, using Vinted may not be entirely beneficial.

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Vinted Review FAQs

The frequently asked questions about Vinted.

Is selling on Vinted safe?

Yes, Vinted has built-in protections for both buyers and sellers. While buyers pay a fee for added security, sellers are safeguarded through features like integrated shipping and dispute resolution processes.

Can I sell brand-new items on Vinted?

Yes, but with some limitations. A few new items, like unworn clothes with tags, accessories, and pet products are allowed. However, selling bulk inventory or dropshipping items is prohibited under Vinted’s guidelines.